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20 Best Free and Paid Tools for Startups in 2023

Tech.Co

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

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Email open rates: Your best marketing test

Berkonomics

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

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PublishThis Enhances Content Curation Tool

socalTECH

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

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Tealium Launches Partner Effort

socalTECH

Tealium is best known for its tools for managing "tags" and "pixels", which are invisible images used for customer tracking and analytics across everything from the web, to mobile, to email.

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Marshal8e6 Adds Email Encryption

socalTECH

Orange-based Marshal8e6 , a developer of web and email security tools, said today that it has added email encryption to its lineup. According to the firm, its new offering, MailMarshal SendSecure, will provide encryption of email messages via a hosted service. Tags: marshal8e6 email security software.

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Curating The Web Using PublishThis, with Matt Kumin

socalTECH

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Right now, it's a manual process--unless you're using the tools from Los Angeles-based PublishThis (www.publishthis.com).

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User Interface Beyond the Web Site

SoCal CTO

Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product. What applications and web sites have you been using? For me, my number one application is email.

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