article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. As I mentioned, this framework is powerful, but none of these elements are free.

Marketing 127
article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. As I mentioned, this framework is powerful, but none of these elements are free.

Media 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. As I mentioned, this framework is powerful, but none of these elements are free.

article thumbnail

The Right Marketing For A New Business Costs Least

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. As I mentioned, this framework is powerful, but none of these elements are free.

Marketing 100
article thumbnail

Startups Need To Embrace Zero Paid Media Marketing

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. As I mentioned, this framework is powerful, but none of these elements are free.

Media 101
article thumbnail

Stem: Simplifying Payments For Creatives, With Milana Rabkin

socalTECH

An example was Rob Thomas, the Producer of Veronica Mars, where we helped him partner with Kickstarter to help fund the Veronica Mars movie. In particular, the entertainment industry is not as metrics focused as a startup. We were connecting the agency's clients, including really established TV producers, with these new platforms.

Startup 140
article thumbnail

The Work of Film Through Technology: Interview with CG Supervisor Morris May

Tech Zulu Event

One of my favorite examples of this would be Robbin Williams as the CG animated genie in Aladdin,” exclaims Morris excitedly. With this example, May went on to stress the difference between live-action and CG in recording actors, as scenes in CG are recorded solo. We record to catch certain nuances of that actor,” says May.