Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

MAY 7, 2023

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Payback on investment. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Social Network 108

Social Network Training Startup Technology 108

Berkonomics

NOVEMBER 21, 2019

But that is a number in a vacuum without at least two other measures: return on investment (ROI) and percentage of net profit to revenue. Microsoft, Google, Amazon and other great firms generate billions of revenues and profits and even have a high ROI and high net profit percentage. Comparing ourselves to the giants.

Company 156

Company Companies .Net Google 156

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

AUGUST 15, 2020

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Payback on investment. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Technology 165

Technology Social Network Training Startup 165

Startup Professionals Musings

FEBRUARY 13, 2016

Entrepreneurs who are looking to attract investors need to develop and pitch a plan -- preferably written -- that answers every potential investor question about your startup before it is asked. Investors will be looking for a sizing validated by industry analysts large enough for good investment returns.

Invest 108

Invest Startup Slides Equity 108

Startup Professionals Musings

SEPTEMBER 5, 2021

Any entrepreneur with a vision can postulate a new business, but it takes a collaboration of many people to make it a success. Entrepreneurs who embrace the “lone wolf” approach usually live to regret it. The average return on collaboration is four times the initial investment. They reach agreement faster and communicate more.

Study 123

Study Competition Tool Entrepreneur 123

Startup Professionals Musings

MAY 15, 2021

The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. It still amazes me how many entrepreneurs can fathom the physics of gyroscopes, but fail to comprehend the big picture requirements for positive cash flow and profit. Marty Zwilling.

Mentor 139

Mentor Entrepreneur Ideas Networking 139

Startup Professionals Musings

JANUARY 9, 2022

Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. Measuring is all about return-on-investment (ROI).

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. It's more the stage and entrepreneur. Was there any specific interest in Southern California?

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

APRIL 5, 2013

The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. It still amazes me how many entrepreneurs can fathom the physics of gyroscopes, but fail to comprehend the big picture requirements for positive cash flow and profit. Marty Zwilling.

Entrepreneur 101

Entrepreneur Mentor Ideas Startup 101

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

MAY 19, 2018

Or if you’re a VC raising from LPs you have to list all of your deals, your investment value, your carrying value, your multiples, your IRRs, TVPIs, DPIs, etc along with net cashflows plus your previous LPAs. These collective sets of documents form the basis of what somebody looking at investing would call “financial due diligence.”

Funding 336

Funding Venture Capital Startup Email 336

Startup Professionals Musings

SEPTEMBER 16, 2018

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Payback on investment. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Social Network 91

Social Network Training Startup Technology 91

Startup Professionals Musings

JULY 30, 2010

A good entrepreneur is not necessarily a good salesman. In my view, every entrepreneur has to be a great salesman to succeed (among the many other required skills), so you should take a hard look at these points: Sell value versus price. Show them a return on investment (ROI) in their own terms. Marty Zwilling.

Competition 92

Competition Entrepreneur Startup Customer 92

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. I wouldn’t want to do the ROI on that one. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

InfoChachkie

FEBRUARY 23, 2018

Entrepreneurs have to be wily in all of their transactions, especially long-term commitments, such as property leases. It’s not easy, but I believe that every time you look to open an office for your business you have to look at it as truly an investment in your business. A version of this article previously appeared Forbes.

Entrepreneur 113

Entrepreneur Design Acquisition Sales 113

Startup Professionals Musings

SEPTEMBER 5, 2011

The intent of this question is to determine the level of commitment of founders, both cash and “sweat equity,” and how much others have already invested into this plan. Implicit in the analysis of the answers is how much progress has been made for the investment, and how stable the business is now. What’s in this deal for me?

Entrepreneur 95

Entrepreneur Startup Invest Patents 95

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Marty Zwilling.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

AUGUST 30, 2014

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Payback on investment. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Customer 98

Customer Custom Technology Startup 98

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Return on investment for demand generation.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

APRIL 22, 2010

Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Investors invest in people - not just ideas. Executive team.

Invest 74

Invest Tips Competition Metrics 74

InfoChachkie

OCTOBER 28, 2013

The days of entrepreneurs having to move to New York, LA or Silicon Valley to ensure their startup''s success are long over. Dozens of successful startups later, investors no longer ask this question of Santa Barbara entrepreneurs. When you relocate to a new area, tremendous energy must be invested in establishing a new network.

Santa Barbara 268

Santa Barbara Company Companies Startup 268

InfoChachkie

NOVEMBER 3, 2011

Their primary intended reader is a “first-time entrepreneur”, but clearly other stakeholders within the startup universe can also benefit from the book’s hands-on advice. They are both former entrepreneurs and current Partners at Foundry Group , a highly successful, early stage venture firm. The Magicians Tells Their Secrets.

Venture Capital 205

Venture Capital Entrepreneur Writing Guide 205

Startup Professionals Musings

SEPTEMBER 23, 2013

The new hot topic for entrepreneurs the last couple of years is crowd funding, which is anticipated to at least supplement, if not replace, the slow and mysterious process of current Angel and venture capital investors. People can invest (donate) money to a project which has good moral/ethical value. Good-cause crowd funding.

Funding 99

Funding Satisfaction Sites Outsource Development 99

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. I wouldn’t want to do the ROI on that one. Marty Zwilling.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

DECEMBER 18, 2016

Any entrepreneur with a vision can postulate a new business, but it takes a collaboration of many people to make it a success. Entrepreneurs who embrace the “lone wolf” approach usually live to regret it. The average return on collaboration is four times the initial investment. They reach agreement faster and communicate more.

Study 62

Study Entrepreneur Competition Tool 62

Startup Professionals Musings

AUGUST 31, 2016

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Payback on investment. Quantifying the return on investment (ROI) is “top of mind” for every investor and executive.

Social Network 58

Social Network Startup Training Technology 58

Startup Professionals Musings

JUNE 12, 2013

Any entrepreneur with a vision can postulate a new business, but it takes a collaboration of many people to make it a success. Entrepreneurs who embrace the “lone wolf” approach usually live to regret it. The average return on collaboration is four times the initial investment. They reach agreement faster and communicate more.

Study 95

Study Entrepreneur Competition Tool 95

Startup Professionals Musings

DECEMBER 5, 2016

Too many entrepreneurs put their best creative thinking into the startup idea, and believe that the business implementation simply requires following tried and true business practices. Successful entrepreneurs call these paradigm shifts or disruptive technologies, where new solutions cause unanticipated opportunities.

Ideas 103

Ideas Competition Customer Custom 103

socalTECH

SEPTEMBER 1, 2011

There have been a lot of entrepreneurs here in software and other industries, and interestingly enough there seem to be more self-funded, bootstrapped firms here, rather than those looking for venture capital to get off the group. Gary Bishop: The founder of the company is Dustin Snell, who is a classic, bootstrap entrepreneur.

Networking 214

Networking IBM IBM Pacific Palisades 214

Startup Professionals Musings

AUGUST 25, 2012

The new hot topic for entrepreneurs these days is crowd funding, which is anticipated to at least supplement, if not replace, the slow and mysterious process of current Angel and venture capital investors. This new model will allow large numbers of “regular” people to invest small amounts each online to fund early startups.

Funding 96

Funding Satisfaction Sites Outsource Development 96

InfoChachkie

APRIL 25, 2011

Although many are entertaining, most fail to provide entrepreneurs with a sufficient return on their time investment. Unfortunately, most business books do not offer entrepreneurs an adequate payoff. The brief chapters lend themselves to multiple sittings, allowing a busy entrepreneur to read each chapter in short increments.

Technical Review 279

Technical Review Blogging Class Entrepreneur 279