Remove Entrepreneur Remove Pricing Remove SEO Remove Writing
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379
article thumbnail

8 Ways To Ensure That Your Website Is Winning For You

Startup Professionals Musings

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.

SEO 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Market Size. How much ad revenue does TripAdvisor make?

Startup 150
article thumbnail

Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). lots of brand names piling on) can lead to group think and price creep. Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check.

Invest 288
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Search Engine Optimization (SEO).

article thumbnail

Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150
article thumbnail

Interview with Milo Sindell, Knowledge Genie

socalTECH

Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge. Can you talk about the pricing and how the business model works? One of our hopes, aside from creating a way to package knowledge, is to essentially allow entrepreneurs to create their own publishing company.

Geni 100