Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

MAY 11, 2010

Almost every entrepreneur needs to improve their skills in this area, so I did some research in the basic principles. For example, non-computer types should consider delegating their social media, website, and SEO activities. Tags: entrepreneur startup delegate authority business. Pick the best person to delegate to.

Entrepreneur 52

Entrepreneur Startup SEO Social Media 52

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Their perception is your reality.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. You can repurpose your posts into articles, books and reports.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Tech Zulu Event

NOVEMBER 18, 2011

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Help a Reporter Out (HARO).

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

JANUARY 3, 2016

The new war for platforms has mostly been waged by Andreessen Horowitz who have raised astounding amounts of capital and therefore had the fees to put into providing more services for entrepreneurs. From an entrepreneur’s perspective we’re asked to assist in a lot of situations.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. These give good customer connection and SEO. Lon references one Fortune 500 company he worked with which accumulated more than 19 million friends, all chatting about its products.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. You can repurpose your posts into articles, books and reports.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. You can repurpose your posts into articles, books and reports.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

socalTECH

JULY 29, 2009

One of our hopes, aside from creating a way to package knowledge, is to essentially allow entrepreneurs to create their own publishing company. In a way, it's kind of like a book I'm reading right now on web SEO, which was packaged form individual blogs. You'll also be stuck with a few, well-placed Google Adwords ads, as well.

Geni 100

Geni Web Guide Platform 100

SoCal Delicious

AUGUST 28, 2012

Entrepreneur. Entrepreneurs. Just this year, Q2 investments in SoCal and New England were virtually the same, with $838 million and $843 million invested respectively, according to PricewaterhouseCoopers MoneyTree Report. More Products. SEO Software. Cloud storage. Enterprise. Acquisition. Venture capital.

Southern California 57

Southern California PHP Technical Review Orange County 57

Jason Nazar

AUGUST 15, 2013

Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Referring Traffic / Press. Distribution Deals.

Web 61

Web Social Media Content Sites 61

SoCal Delicious

SEPTEMBER 22, 2008

Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. Now let’s move on to the first couple topics: Step 0: Pre-product.

Startup 29

Startup IP Email Report 29

Jason Nazar

JANUARY 14, 2009

Increase the production of your content. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Follow up with compliments on their writing and get some emails going back and forth, and then pitch your product or service.

Web 62

Web Social Media Content Sites 62

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285