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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

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Don’t just raise money. Do it on good news!

Berkonomics

Because the first rule for raising money is to do it on good news – right when sales are increasing at an accelerating rate. While working toward good news events, some entrepreneurs plan to take in consulting work to pay some of the costs during the early stage of a company. Why is this important advice? Do it on good news!

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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

I originally conceived it as the Top 11 things that I believe “all entrepreneurs need to succeed.&# If it stuck to this theme then I would stand by my top 11. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. It will be controversial – I know.

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Nimble's Jon Ferrara On Retaining And Keeping Customers

socalTECH

Jon Ferrara: The biggest lesson that I've learned about retaining and keeping customers is that you need to start by introducing a minimally viable product or service, and then dance with your prospects and customers. Jon Ferrara: I firmly believe that Service is the New Sales and that the Sales starts after a customer buys.

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Convertro Names Two VPs

socalTECH

Bates was previously VP of Product Management at MarketShare, and Chambers was previously at Clearsaleing (eBay Enterprise Attribution). Convertro''s products help companies understand the attribution of the marketing efforts, to determine which marketing efforts are converting best to sales. READ MORE>>.

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Above the Cloud with Dave Linthicum | Shifting Perspectives on SaaS and Enterprise IT

Tech Zulu Event

Join us for a special evening with InfoWorld’s Dave Linthicum as he delves into global enterprise software trends with some of LA’s most successful SaaS and cloud computing companies. The opportunities cloud computing and SaaS afford management. Paths to SaaS and cloud computing that will work for your enterprise.

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