SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

NOVEMBER 11, 2019

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media.

Technology 97

Technology Social Media Startup Entertainment 97

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior.

Social Media 292

Social Media Google Media Marketing 292

Startup Professionals Musings

APRIL 15, 2019

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Less is more.

Social Media 87

Social Media Metrics Customer Custom 87

Startup Professionals Musings

MAY 31, 2015

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media.

Startup 106

Startup Social Media Entertainment Metrics 106

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Help is everywhere. Here’s what we learned: 1.

Google 68

Google eBook JavaScript Mahalo 68

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

DECEMBER 6, 2017

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media.

Startup 55

Startup Social Media Entertainment Metrics 55

SoCal CTO

JANUARY 20, 2009

The bottom line is that Los Angeles Tech is trying to help find and navigate that content. One of the more interesting new features is that the site now takes into account social signals. To be clear Los Angeles Tech is a jump off point. The content comes from other places.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Noah has what I believe he called “Thank You metrics”.

Metrics 87

Metrics Email Startup Technical Review 87

SoCal CTO

NOVEMBER 10, 2009

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. There is a reason that companies like Google and Apple are notoriously tight-lipped when it comes to communicating their product strategy and roadmap.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

APRIL 6, 2014

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. zettabytes by the year 2016.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Less is more.

Competition 65

Competition Social Media Metrics Customer 65

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. 8211; are mostly a loss leaders for Google.

Startup 248

Startup Venture Capital Conference Social Media 248

SoCal CTO

FEBRUARY 17, 2007

What can they do for funding, where can they go for help? Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

MAY 4, 2016

Establishing your brand with interactive social media. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. It's really helped to legitimize the space.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

AUGUST 19, 2016

For example, early social media startup Friendster was so enamored with their early acceptance that they turned down a $30 million offer from Google, then quickly ran into money woes and tough competition. As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily.

Startup 57

Startup Training Entrepreneur Customer 57

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. It's really helped to legitimize the space.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. And influencers may help once or twice but ultimately nothing is free.

Startup 150

Startup Marketing Study SEO 150