Both Sides of the Table

OCTOBER 8, 2014

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Yes, Google won. Google’s Ad Sense did, too.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

SEPTEMBER 28, 2013

It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. Your parents want to know why on Earth you’d leave a job at Google. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm.

Startup 417

Startup Course Venture Capital Writing 417

InfoChachkie

JULY 14, 2011

Leading advertising networks like Commission Junction, LinkShare, Google Affiliate Network, ShareASale and many others license our platform to help their advertisers and publishers easily create, manage, track, and optimize call-based advertising campaigns.”. They understand performance marketing and want to spend more of their budget on it.

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

DECEMBER 2, 2009

Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. So he launched a company with exclusively paid search.

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Why You Should Write. Why You Should Write.

Startup 191

Startup Product Technology Venture Capital 191