Both Sides of the Table

SEPTEMBER 28, 2013

It’s a hard topic to write about because it’s almost an accepted norm that total transparency is good. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. They can’t wait to hear your brilliant idea. CEO transparency.

Startup 417

Startup Course Venture Capital Writing 417

InfoChachkie

JULY 14, 2011

9) In Getting The Band Back Together , I write about the power of serial Founding teams. Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

OCTOBER 8, 2014

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). You can hear many other amazing stories in this 1:1 interview ).

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. So he launched a company with exclusively paid search.

Competition 350

Competition Idealab Product CitySearch 350

InfoChachkie

DECEMBER 2, 2009

Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. If you benefit from true word-of-mouth marketing, consider yourself lucky.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

OCTOBER 5, 2010

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Why You Should Write. Why You Should Write.

Startup 191

Startup Product Technology Venture Capital 191