Ideas Paid Search SEM Writing 
InfoChachkie
DECEMBER 2, 2009
Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. So he launched a company with exclusively paid search.
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