Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 15, 2022

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

SEPTEMBER 16, 2023

Establishing your brand with interactive social media. The cost of social media done well is low. With the Internet and modern video communication tools, including Skype and Google Hangout, you can find the people you need, from anywhere in the world, and sign them up quickly. Measuring progress with big data and analytics.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts. Strive for a balanced outcome.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

socalTECH

SEPTEMBER 19, 2014

Rachel Payne , the CEO and one of the co-founders of FEM, is a veteran of Google, and is taking her experience there and applying it into the video recommendations and engagement area. Rachel Payne: I was working at Google for about eight years, most recently in global strategic alliances. The metrics are very solid.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

NOVEMBER 28, 2020

Establishing your brand with interactive social media. The cost of social media done well is low. With the Internet and modern video communication tools, including Skype and Google Hangout, you can find the people you need, from anywhere in the world, and sign them up quickly. Measuring progress with big data and analytics.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

NOVEMBER 11, 2019

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

SoCal Tech Calendar

JANUARY 6, 2011

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. Speakers: Richard Berger, Sr.

Content 113

Content Technology Council TCOSC Cloud Computing 113

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

SoCal Tech Calendar

OCTOBER 29, 2010

Thursday, November 4, 2010 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. See [link].

Content 100

Content Technology Council TCOSC Cloud Computing 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MAY 31, 2015

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 106

Startup Social Media Entertainment Metrics 106

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Who are the other stakeholders involved?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Who are the other stakeholders involved?

Develop 384

Develop Development Startup SEO 384

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

DECEMBER 6, 2017

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 99

Startup Social Media Entertainment Metrics 99

SoCal CTO

NOVEMBER 10, 2009

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. We are creating a platform that enables users to play instant games and apps directly on the computer desktop. What are you working on now?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MAY 4, 2016

Establishing your brand with interactive social media. The cost of social media done well is low. With the Internet and modern video communication tools, including Skype and Google Hangout, you can find the people you need, from anywhere in the world, and sign them up quickly. Measuring progress with big data and analytics.

Startup 61

Startup Social Media News Tool 61

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Competitors: Google (Invite Media) , MediaMath , X+1. It’s awesome. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Align your business model to how your customers want to buy.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Align your business model to how your customers want to buy.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. We'll do a rev share with those platforms.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Align your business model to how your customers want to buy.

Customer 96

Customer Custom Search Engine Optimization Summary 96

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. My partners and I were all involved in the social media space in one fashion or another. We'll do a rev share with those platforms.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass. Savannah Peterson – Shapeaways , the social platform for 3D printing.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Or Likes – LIKES! Of course it’s valuable to know how many clicks you drive.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues].

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. Aggregate metrics. This blog is to address these questions. Engagement.

Startup 29

Startup IP Email Report 29

Both Sides of the Table

JULY 19, 2011

It is open also in the same way that Google was open in its early days. Google started as a place where you came to be taken via links to other people’s websites. I know many of you don’t remember the context, but that was heresy when Google started. Google was duuumb. That’s the Google lesson.

Social Media 274

Social Media Google Media Startup 274