SoCal CTO
MAY 1, 2007
I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). I just saw a Forbes article talking about Google Hell - getting placed in the secondary index. It doesn't prevent Google Hell, but it certainly reduces the chances.
Startup Professionals Musings
JUNE 4, 2021
What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
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Startup Professionals Musings
AUGUST 9, 2021
On the personal side, these items can kill your career, as I discussed in the classic article “ Google Yourself to See How Other People See You.” Most people accept that no person or organization is perfect. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.
Startup Professionals Musings
JULY 19, 2021
Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Nurture partnerships with many other organizations. Build a list of specific organizations that can help you, and how to engage them.
Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).
Startup Professionals Musings
FEBRUARY 18, 2015
Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Nurture partnerships with many other organizations. Build a list of specific organizations that can help you, and how to engage them.
Startup Professionals Musings
MARCH 21, 2015
On the personal side, these items can kill your career, as I discussed in an old article “ Google Yourself to See How Other People See You.” Most people accept that no person or organization is perfect. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.
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