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Google Puts Support Behind Backstage Accelerator

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Los Angeles-based Backstage Accelerator , the startup accelerator run by Backstage Capital, which seeks to support underrepresented founders, has received a big boost to its efforts today, after Google said that it will be supporting Backstage Accelerator to help it scale its efforts.

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Hulu Sues Former Google Exec's New Startup Over Name, Humu

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Los Angeles-based streaming television service Hulu has sued a new startup, Humu , founded by former Google head of people operations Laszlo Bock, over its name. Bock launched his startup in May of last year via a posted on LinkedIn. The lawsuit was filed with the Trademark Trial and Appeal Board. READ MORE>>.

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NearWoo Connects With Google DoubleClick

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Santa Monica-based NearWoo said today that it has linked up with Google''s DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads.

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ChowNow Links Restaurant Orders Into Google Search

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Los Angeles-based online restaurant ordering and marketing software developer ChowNow says it has connected its software directly into Google search, allowing users to place their food orders directly from a restaurant's Google Business profile. ChowNow is led by Christopher Webb. READ MORE>>.

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Punchd, Cal Poly SLO Startup, Acquired By Google

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Sandwiched between the technology centers of the Bay Area and Southern California, San Luis Obispo is better known for its beaches and tourism than tech startups. However, one startup spawned out of the area, Punchd , has just successfully sold itself to tech powerhouse Google. READ MORE>>.

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Google To Map LA Pollution Using Street View

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Google and air pollution sensor network developer Aclima said Monday that the two are planning to use Google's ubiquitous Street View cars, to help monitor air pollution in Los Angeles, as well as a number of other California cities. The two said the data will be made available via Google Earth.

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Startup Behind LAX Marriott's Robotic Butler Gets $15M From Intel, Google

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The startup, which is behind the "robotic butler" that has been roaming the halls of the Marriott Los Angeles LAX/Century Boulevard has just scored $15M in a funding round, which includes Intel and Google. The company recently deployed its first robot -- nicknamed "Wally"--at the Marriott, to deliver items to guests.

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