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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles. “That worldwide reach is very important,” Grignon said.

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How ZEFR Is Helping Hollywood And Brands Understand YouTube

socalTECH

Venice-based Zefr (www.zefr.com) got its start in the content world--licensing movie clips and posting them online--but soon, figured out there was a whole different opportunity in developing software tools to understand exactly what was happening on YouTube. Thanks for the time today. Why the rebranding?

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

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OroCommerce, Founded by Magento's Founders, Launches Ecommerce Platform

socalTECH

West Hollywood-based OroCommerce , a new startup founded by Magento's Yoav Kutner and Roy Rubin, said today that it has launched a new e-commerce platform specifically aimed at B2B e-commerce.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. We're not necessarily the platform to help up-and-comers or amateurs to be successful.

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Why Warner Bros. Is Tapping Into The World Of Technology Startups

socalTECH

If you''re a large, Hollywood studio, how do you tap into the energy and ideas of the startup community? We caught up with Debra Baker , Senior Vice President, Global Business Development at Warner Bros., Debra Baker: Warner Media Camp is our internally run, media and entertainment focused program for early stage startups.

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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Los Angeles-based Epoxy (www.epoxy.tv) launched yesterday to help content creators do just that. Right now, what that means is a set of apps for distributing video out to Facebook, Twitter, and Instagram, and some tools to help engage and build audiences on the back end. What''s your background, why did you start the company?

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