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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” Employees can share best practices with customers on social network platforms and customers can help each other.

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Worth Network Aims At Instagram Marketing

socalTECH

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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Soteria Intelligence Takes On Social Media Threat Identification

socalTECH

Los Angeles-based Soteria Intelligence said yesterday that it has launched a new, social media threat assessment service, to help find threats voice on social networks in real time. soteria intelligence social media threat identification enforcement search crime' READ MORE>>.

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10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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Bottlenose Lands $3.6M For Social Media Analytics

socalTECH

Bottlenose , a brand new startup in social media analytics, has raised $3.6M Bottlenose said that its software is helping brands and agencies, including Pepsi, FleishmanHillard, Razorfish, and DigitasLBi, to map and track trends in social networks. capital venture analytics media social bottlenose'

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Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition.

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Break Media Launches Into CPA Ads, Social Media Marketing

socalTECH

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.