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PK4 Media Buys Prosperio

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El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA. READ MORE>>.

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Rubicon Project Powers Glam Media

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Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

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MomentFeed Partners With Location3 Media

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Santa Monica-based MomentFeed , the startup which is developing software to provide analytics on such things as check-ins and customer interaction at retail locations, said this week that it has partnered with digital marketing firm Location3 Media.

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Demand Media Upgrades Pluck

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Santa Monica-based Demand Media , the online publishing firm, said today that it has made a "major extension" of its Pluck software. Pluck helps brands manage their online communities. The firm also said the platform has "Pluck Engines" to provide widgets to boost participation and features to its platform.

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Greenfly Lands $8.5M In Funding For Social Brand Marketing

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Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M The company said its platform helps consumer brands by tapping into a network of endorsers, staff, and consumers across Facebook, Instagram, and Twitter.

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Topspin Media Adds VP

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Santa Monica-based Topspin Media , the developer of music and band marketing software headed by former Yahoo Music GM Ian Rogers, said over the weekend that it has added Andrew Mains as its new VP Artist Relations and Services. Mains was Head of New Media at Interscope Records. READ MORE>>.

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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

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The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We want to help you monetize your knowledge, your skills, and your social media. The second part of our app is Know It, which is a video on demand platform.

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