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Squarespace raises $300M at a staggering $10B valuation

TechCrunch LA

Rowe Price Associates, Inc. Squarespace founder & CEO Anthony Casalena said the fresh capital will advance the company’s growth initiatives and help it scale its product suite. Squarespace, which has helped millions create their own websites, was founded in 2003 and bootstrapped until a $38.5 and Spruce House.

SEM 340
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? .

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses. The company was called Red Beacon.

CTO Coach 359
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

Marketing 379
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How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

We grew our SEM and improved our ROI. How have those changes helped grow the firm? You get access to luxury at a discount price. We provide an amazing ad platform, which helps them to communicate their message, and compete with the Four Seasons, the Ritz Carlton, and really raise their profile as a luxury brand.

Pricing 256
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Since the late 1980’s, opportunities for children to run their own businesses have been supplanted episodic fundraisers in which children are asked to sell a variety of over-priced items, such as wrapping paper, community coupon books, candy, etc. Unfortunately, such campaigns are generally carried out by parents, rather than their children.

Web 2.0 222
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In general I find that raising large amounts of money when you haven’t figured it out ends up papering over problems more then helping solve fundamental issues in the business. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. That is what finances rapid growth.

Metrics 150