Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When I first came on board, we were not very sophisticated with our search engine marketing. We grew our SEM and improved our ROI. Scott Morrow: There were two things.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 4, 2011

You’ll have no idea when you’re off course. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level. SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? The idea there, is you sift through brochures, and call them to see if they are still there, and then make a reservation. I was in advertising and marketing, working in Newport Beach on the Mazda account.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

SEPTEMBER 19, 2010

This panel, featuring Sean Percival, Tony Adam, Alex Becker, Josh Ochs, and Erica Forette, will discuss how the idea of “search is social” will affect online marketing strategies. Tuesday - Sept 21st - 6PM - Location-Based Marketing: To Check-in or Not to Check-in? It’s nothing short of a new frontier in digital marketing.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

Both Sides of the Table

MARCH 11, 2011

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. He came up to Bill after the event and said, “clever idea, we should do that with you.&# Summary notes, as always, provide below.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285