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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.

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Acting CTO Role in a Start-up

SoCal CTO

My role is to work as part of the team to (1) understand related technologies and technical opportunities, (2) understand and help drive alignment around a vision of where the business should go, and (3) mesh those together to help make disciplined, proactive technical decisions. Many people ask how the acting-CTO gig can work out.

Startup 231
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Startup Mentors

SoCal CTO

Then we discussed how they could go about finding this startup business advisor. Great question and I believe that just like finding a Technical Advisor for your startup is critical, finding a good mentor is critical. These are not mutually exclusive and good mentors and advisors get into both.

CTO Coach 259
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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

We are expected to know everything and many people rush to conclusions given a limited set of information. But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. The right answer often is, “I don’t know.”

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Better Business Bureau? For who?

Eric Greenspan

Our reporting system relies on an algorithm that takes into account a variety of business factors including complaint and other business information. One immediate step you can take to maximize your company’s rating is to ensure that all information we publish on your company is accurate and up to date. Please advise.

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Business Complexity Goes Up Dramatically As You Scale

Startup Professionals Musings

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. The specialists to support these may speak different technical as well as communication languages, and be physically dispersed around the world. Moving information platforms to the Internet cloud.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers. Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus.