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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I began experimenting with time-of-day, number of Tweets, headline text, etc and learned a ton about usage patterns of Twitter and I even invested in a social media analytics company called Awe.sm, an influencer network called Adly and a data firehose company called Datasift (who now powers the Facebook Topics feed). Think about that.

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Snapchat, R/GA Partner For New Startup Accelerator

socalTECH

the parent firm behind Snapchat , has joined up with R/GA Marketing --which helps run the Dodgers Accelerator in Los Angeles--to launched a new startup accelerator, the R/GA Marketing Tech Venture Studio with IPG. Venice, California-based Snap Inc. , READ MORE>>.

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Report: Snapchat Valued At $10 Billion In New Funding

socalTECH

Venice-based Snapchat is in the midst of raising a new round of funding, led by storied venture capital investor Kleiner Perkins Caufield & Byers, which valued the company at close to $10 billion, according to a report. The report also said that Snapchat has around 100 million monthly active users now using its messaging service.

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How to Kick Start Your Community’s Startup Scene

Both Sides of the Table

I have never been more optimistic about the impact that the tech startup community is having on cities in America or about the role that cities outside of San Francisco / Silicon Valley can play in our future. Changes in the Startup Ecosystem. Open source computing, which reduced costs to start a company by 90%.

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Who Should be on Your Startup Board?

Both Sides of the Table

Do you need a board when you first start you company? If you haven’t raised any money or if you raised a small round from angels or friends & family I would suggest you avoid setting up a formal board unless the people who would join your board are deeply experienced at sitting on startup boards.

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Why Raising Too Much Money Can Harm Your Startup

Both Sides of the Table

conversation literally every week with startups. You will build out features or expend to platforms — often before you have enough market feedback to warrant it. Because investors need to imagine making a minimum of 10x their invested capital and early-stage investors are shooting for even higher multiples.

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