socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Marketers have a hard time keeping up with all th emost recent platforms.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

MAY 21, 2022

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. You as a leader must be transparent about how and why you are investing in one initiative over the other. Invest in communication skills and use all platforms. If you can’t measure it, you can’t manage it.

Technical Review 101

Technical Review Metrics Resource Software Review 101

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. It gives stakeholders an opportunity to assess the benefits and challenges before making additional investment on iterative improvements.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

TechCrunch LA

DECEMBER 5, 2018

” For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle. . “It is API embeddable and we have a full user experience layer.”

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Customer 145

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

JUNE 25, 2013

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

JUNE 2, 2021

Today’s digital leaders all have a digital platform – a set of algorithms stitched together to collect and analyze key data, and tune their algorithms dynamically for every transaction. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

OCTOBER 2, 2013

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Frank Addante

MAY 21, 2013

We’ve spent a lot of time at Rubicon building a strong engineering team and technology platform to scale (25,000+ CPUs; trillions of transactions; petabytes of data). Now, we’re focusing on building a people and business platform for scale. Our goal is to hire more than 100 people this year.

Metrics 85

Metrics Platform Invest Technology 85

Startup Professionals Musings

AUGUST 24, 2019

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MARCH 10, 2023

Technologists building cool new platforms, just because they can, won’t find investor interest. Even if you are not requesting outside funding, I would expect a clear process for sourcing and managing the investment you plan to apply. Managing to specific goals, priorities, and a plan. Preparation and management of funding.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

Startup Professionals Musings

APRIL 9, 2017

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Attracting key stakeholders requires sensitivity.

Social Media 66

Social Media Media Tips Platform 66

Both Sides of the Table

JANUARY 25, 2015

The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. I have many investments with early traction and I the entrepreneurs I work with must tire of my constantly saying, “Are we really making a difference? Not vanity metrics.

Product 150

Product Startup Metrics Technical Review 150

socalTECH

AUGUST 12, 2019

Over fifty percent of our founders are already revenue generating when they apply and pitch, and one of the factors that seems to make a company stand out and indicate they are bound for success, is their understanding of the metrics of their particular market, and what they need to compete versus competitors.

Entrepreneur 124

Entrepreneur Metrics Los Angeles Help 124

Startup Professionals Musings

MARCH 8, 2017

Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Assess social media relevance to your product or service.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Things that make it investment-grade for outside investors will also benefit you, since you are the ultimate investor. Investors invest in people - not just ideas. Executive team.

Invest 74

Invest Tips Competition Metrics 74

Startup Professionals Musings

JUNE 7, 2020

Technologists building cool new platforms, just because they can, won’t find investor interest. Even if you are not requesting outside funding, I would expect a clear process for sourcing and managing the investment you plan to apply. Managing to specific goals, priorities, and a plan. Preparation and management of funding.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Hamet Watt: NextMedium was acquired by the Steelbergs, the founders of several successful ad platforms.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

SEPTEMBER 3, 2017

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Marketing 100

Marketing Social Media Framework Media 100

Tech.Co

APRIL 30, 2018

Their financial planning tool helps people track their spending, investments, and credit rating all in one mobile platform. Powered by blockchain technology, this groundbreaking fintech company is one to watch, no matter what you’re invested in. The Washington, D.C.

Startup 70

Startup Tool Platform Metrics 70

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Measuring is all about return-on-investment (ROI).

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

AUGUST 22, 2012

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

socalTECH

OCTOBER 15, 2015

How would you compare this investment, versus the more traditional investments you have been doing at Crosscut? Just to be clear, this is a personal investment, and something that my partners at Crosscut support. At Crosscut, we tend to invest in platforms. Clinton Foy: That's a good question. READ MORE>>.

Riot Games 100

Riot Games Southern California Invest Mobile 100

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

socalTECH

SEPTEMBER 20, 2010

Jackson: CapLinked is actually a collaborative platform, a social platform that connects entrepreneurs and investors. It connects companies with investors, allows investors to forward on referrals to other investors, and once an investment has been made, allows a company to post updates to the site. How do you do that?

Southern California 243

Southern California Entrepreneur Software Review Yammer 243

Tech Zulu Event

MAY 8, 2014

Back in January, at the annual TechZulu Startup Forecast , our panel of industry leaders and investors spent a healthy dose of time discussing the ongoing JOBS Act (Jumpstart Our Business Startups) and the investing sphere at large. This all, circling around 2008, a shy year for startup investments. Fundraising Frustrations.

Invest 83

Invest Platform Entrepreneur Paramount 83

socalTECH

MAY 17, 2019

I was a principal engineer facilitating the integration and connectivity of the ServiceNow platform into these other systems. David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda.

SaaS 113

SaaS Startup Customer Custom 113

Startup Professionals Musings

OCTOBER 20, 2013

They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JUNE 18, 2011

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JULY 10, 2019

Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. The challenge of any AI platform, is to understand that. Some of th epilots have made it far enough to have some metrics, to the point we're having conversations about integration.

Pricing 113

Pricing Startup North Hollywood Platform 113

socalTECH

APRIL 4, 2011

Specifically, it allows the automatic creation of ads, the automatic optimization of ads based on conversions, and other things that help companies advertise more effectively on Facebook, and using it to run large scale campaigns on the platform. How did firm come about? Clark Landry: It was founded by myself and James Borow, our CEO.

Advertising 198

Advertising Startup Santa Monica Social Network 198