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OpenX Launches SDK For Mobile Video Ads

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Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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Yardi Upgrades Mobile Apps

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Santa Barbara-based real estate and property management software developer Yardi said MOnday that it has updated its mobile software, Yardi Maintenance Mobile. Yardi develops software used for property management and real estate investment management. READ MORE>>.

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AppOnboard Signs Customers For Mobile App Demo Technology

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Los Angeles-based AppOnboard , the developer of mobile app demo technology led by Jonathan Zweig, says that it now has such app developers as FoxNext Games, Game Insight, Superheart Studios, Jam City, Huuuge Games, and Simple Habit using its tools. READ MORE>>.

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Diversis Capital Backs SalesRabbit, Eyes Acquisitions

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Los Angeles-based private equity investor Diversis Capital Management said this week that it has backed field sales software developer SalesRabbit. Financial details of the investment were not announced, however, Diversis said it provided a "significant growth investment" to SalesRabbit. The company is based in Utah.

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Seriously Finds $18M For Mobile Games

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Venice, California- and Helsinki, Finland-based mobile game developer Seriously , the developer behind the title Best Fiends , has raised $18M in a venture funding round, the company said this morning. Seriously is led by mobile gaming veteran Andrew Stalbow. Seriously said it has now raised $28M in funding.

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Peering Into The Mobile Games Future With Josh Hartwell of Mobile Deluxe

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What does the world have in store for the mobile games market, and how do mobile games developers look at the world? Tell us about Mobile Deluxe and the types of games you develop? Josh Hartwell: We do premium casual games for mobile devices. Talk about how you went from JAMDAT to Mobile Deluxe?

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Rincon Ventures Backs Keen IO

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Southern California technology investor Rincon Venture Partners has backed Keen IO , a company developing mobile analytics software. The San Francisco company also said it received investments from Pelion, Amplify Partners, and Rincon Ventures, along with Cloud Power Capital and angel Morris Wheeler. READ MORE>>.