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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. It really started simply enough.

Blogging 373
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A Chat with Chris Tragos of Jetpack

socalTECH

We recently ran into Chris Tragos , one of the co-founders of Jetpack (www.jetpack.net), provider of an online ad platform. Tragos is a veteran of technology industry here, having come from Spin Media (formerly, Buzznet) with his two other co-founders. We thought we'd talk with Chris about what Jetpack is up to.

Buzznet 100
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What Makes an Entrepreneur (3/11) – Ability to Pivot

Both Sides of the Table

I started the series talking about what I consider the most important attribute: Tenacity. Every entrepreneur starts with an idea that they believe makes sense. Seemic (now a Twitter client) was originally a video blogging platform. They had signed up Gawker Media and the New York Post. Geni.com beget Yammer.

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Interview with Mark Sylvester, Likeabilitee

socalTECH

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Don’t blog about what you think would be “cool.&# I don’t think that most startup blogs should be about how to build a startup. The new stuff: How do I get started? First, you’ll need a platform. The advantage of the hosted version is that it’s easier to get started. Some search.

Blogging 286
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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. For us, it’s never been about tags or Javascript. It’s been about data.

Custom 40
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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

Photos that are prime real estate and have never been monetized before, until one very ambitious Silicon Beach startup, GumGum , recognized the opportunity and created the first and largest in-image advertising platform, and an entirely new market. The old media companies were resistant to change. Photos…the final frontier.