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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

The firm said its new Revenue Intelligence service--aimed at online publishers such as newspaper chains and national magazines--helps publishers understand the link between their content, audience, and advertisements. Pricing on the new product was not announced. The new product comes thanks to the acquisition last fall of JumpTime.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. READ MORE>>.

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Save Your Spin for Someone Who Cares

Both Sides of the Table

He was about to be featured in a major US news magazine as one of their “hot&# picks. Our call recovered and we spent the rest of the time talking about the development of their management team and their product. In your VC pitch your PR page should take no longer than 30 seconds – Wait. Is that why you called?

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ThisNext Unveils New Homepage, Adds Editor-in-Chief

socalTECH

Santa Monica-based ThisNext , the online social shopping site headed by Matt Edelman, unveiled a new home page Wednesday, and said it has hired an Editor-in-Chief for the site, as part of a slew of changes around the firm's strategy to become a leading social shopping company for women. The firm--which says it is now seeing 6.5

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Driving User Engagement With FEM's Video Recommendations

socalTECH

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. magazine, for example.

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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

They cite sources like Profitable Venture Magazine, “ Why Business Plans are a Waste of Time ” and this Forbes article. The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Writing it down promotes both understanding and commitment.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". It was really no longer than a page um. From 35 To 500 Readers.