Marketing Metrics Sales Technical Review 
Startup Professionals Musings
DECEMBER 17, 2013
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Only one guy in the room knew – their tech lead. In our next meeting I asked them how often it crashed. per customer!
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Startup Professionals Musings
MARCH 6, 2021
A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. A required metric is average days to payment compared to expectations. If you fail to pay a cash obligation when it is due, the business is technically insolvent. This difference will kill your profit margin.
Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=
Startup Professionals Musings
JUNE 23, 2021
As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.
socalTECH
DECEMBER 20, 2017
Here’s why that should scare you… In recent years the pace of the market has accelerated dramatically. from sales to marketing, product, to ops and finance?—?centers In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Read on for our top posts from 2017! ?? Read more… ??
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.
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