socalTECH

MARCH 5, 2014

So, how do you help ease enterprise customers into the cloud--or at least, help them use cloud technology to help them with their business goals? We caught up with founder and CEO Grant Kirkwood --a serial entrepreneur and veteran of providing infrastructure to the enterprise markets--on the vision behind the company.

Cloud Computing 217

Cloud Computing Outsource Development Outsource Startup 217

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Your first sales people should be consultative sellers who can fuel evangelical sales. Final startup grind from msuster. Don’t hire a homogenous team.

Startup 388

Startup Slides Outsource Development Sales 388

Tech Coast Venture Network

MAY 15, 2011

April 25, 2011, Irvine, Calif — Tech Coast Venture Network (www.tcvn.org) is hosting the OC Technology Influencer Mixer & Summit 2011, an historic two-day event with partners CompTIA, the world’s largest technology association, the Technology Leadership Political Action Committee and Ingram Micro.

TCVN 113

TCVN Technology AeA Press 113

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Ineffective and expensive marketing campaigns. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

socalTECH

DECEMBER 12, 2014

If you''re a brand or retailer, needing to get online, there are a lot of things to deal with to run your e-commerce business smoothly--everything from your e-commerce site itself, to taking photos of your products, packing and shipping, to digital marketing. Who are your ideal customers and market?

Commerce 203

Commerce Venture Capital Internet Brands Startup 203

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Once you prove that a substantial number of people are willing to pay more for your solution than it costs you to provide it, you can then consider licensing your underlying technology. Grant Exclusivity.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Startup 403

Startup Sales Software Review Technical Review 403

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster.

Startup 111

Startup Training Services Writing 111

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. So, I cam on board. What were you doing before this?

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster.

Startup 174

Startup Training Services Writing 174

Both Sides of the Table

APRIL 20, 2010

I recently did a post for startups on understanding sales people. Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. Still, I believe I’m offering an accurate representation of the ideal configuration of the main technology leaders.

CTO Hire 400

CTO Hire Fractional VPE Startup Outsource Development 400

socalTECH

JULY 5, 2016

Irvine-based American Industrial Systems , a provider of engineering services and products for the Interet-of-Things, oil and gas, industrial automation, and other markets, has sold a 60 percent stake of the company to Ennoconn. Financial terms of the sale were not announced.

Sales 133

Sales Product Services Marketing 133

InfoChachkie

MAY 16, 2011

1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. 4) Perform China Syndrome Market Analysis.

Startup 242

Startup Outsource Development Outsource Sales 242

Both Sides of the Table

MARCH 30, 2011

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Nascent startup markets are like fine wine, they take time to develop.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Startup Professionals Musings

SEPTEMBER 13, 2015

Outsourcing your core competency does not work. The sales professional. Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. A sales fanatic on the founder team helps to contain that risk. The financial suit. Marty Zwilling.

Technical Advisors 105

Technical Advisors Outsource Development Startup High Tech 105

socalTECH

NOVEMBER 21, 2014

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. At the time, when we were an agency, it was quite a crowded market. Who we are today, is an ad technology company. Starting in 2010, we started focusing on that.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

FEBRUARY 18, 2018

Outsourcing your core competency does not work. The sales professional. Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. A sales fanatic on the founder team helps to contain that risk. The financial suit. Marty Zwilling.

Technical Advisors 57

Technical Advisors Startup Outsource Development High Tech 57

Startup Professionals Musings

JANUARY 11, 2015

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Outsource what is non-strategic to optimize leverage.

Startup 103

Startup Outsource Invest Ideas 103

Startup Professionals Musings

JUNE 11, 2014

Outsourcing your core competency does not work. The sales professional. Young high-tech startups are at constant risk of forgetting that they actually need to sell the wonderful technology they invented. A sales fanatic on the founder team helps to contain that risk. The financial suit. Marty Zwilling.

Technical Advisors 98

Technical Advisors Startup Outsource Development High Tech 98

socalTECH

FEBRUARY 8, 2019

We're owned by Sirona, a large multinational, which provides almost anything a dentist needs to practice medicine and dentistry, from large scale technology to devices, to digital scanners, to really mundane things like glue and gauze. Futuredontics is the consumer marketing division, and inside that is Dentistry.com.

Startup 113

Startup CitySearch Outsource Development Organization 113

Both Sides of the Table

APRIL 25, 2011

They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. I could go on-and-on with all of the sales-blocking messages you will hear when you try to charge for a product. This team is talented. They wanted advice.

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

MAY 14, 2012

There are no “overrides” – for example, businesses don’t thrive just because they offer the latest technology, or because everyone wants to be “green, or because their goal is to reduce world hunger. The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. Target market.

Sales 97

Sales Customer Custom Outsource 97

Startup Professionals Musings

SEPTEMBER 7, 2013

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Outsource what is non-strategic to optimize leverage.

Tips 111

Tips Startup Outsource Ideas 111

Startup Professionals Musings

JULY 27, 2014

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Use the cloud and subscriptions for computing technology. Social media facilitates marketing and sales. You can optimize your website and spread your marketing messages across the world through the Internet.

Entrepreneur 104

Entrepreneur Startup Social Media Commerce 104

Startup Professionals Musings

FEBRUARY 14, 2016

Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Most consulting services, like marketing, are not scalable, since they must be delivered by experts, and cloning experts is slow and expensive. Outsource what is non-strategic to optimize leverage.

Funding 67

Funding Startup Outsource Ideas 67

Startup Professionals Musings

JANUARY 29, 2011

There are no “overrides” – for example, businesses don’t thrive just because they offer the latest technology, or because everyone wants to be “green, or because their goal is to reduce world hunger. The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. Target market.

Sales 98

Sales Customer Custom Outsource 98

Startup Professionals Musings

MAY 24, 2015

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation.

Outsource Development 99

Outsource Development Startup Competition Ideas 99

Startup Professionals Musings

AUGUST 20, 2012

The product plan tells your developers what to build, and the marketing team what to market. Because it addresses an internal audience, it can use technical jargon and assume the reader understands the technology. Enough detail is required so that someone else can build it without you (outsourcing). Market research.

Product 92

Product Outsource Development Competition High Tech 92

Startup Professionals Musings

MAY 29, 2011

The product plan tells your developers what to build, and the marketing team what to market. Because it addresses an internal audience, it can use technical jargon and assume the reader understands the technology. Enough detail is required so that someone else can build it without you (outsourcing). Market research.

Product 93

Product Entrepreneur Outsource Development Competition 93

Startup Professionals Musings

MAY 28, 2016

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation.

Ideas 62

Ideas Outsource Development Startup Competition 62

Startup Professionals Musings

FEBRUARY 20, 2013

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. Marty Zwilling.

Entrepreneur 111

Entrepreneur Startup Content Media 111

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. John Tomich: We've been around for five years.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

SEPTEMBER 2, 2018

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster.

Services 72

Services Startup Training Writing 72

SoCal CTO

OCTOBER 15, 2009

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. Remind me about your background Steve? I can see that.

Los Angeles 179

Los Angeles Product Angel Startup 179

Tech Zulu Event

JULY 5, 2016

Selling new products, opening new markets outsourcing business functions and every other decision affects the bottom line. Since business conditions are constantly changing, management must be aware of trends and technologies that will give its entity the highest return on its investment. The Bottom Line. Conclusion.

Software Review 40

Software Review Technical Review .Net Outsource Development 40