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Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Social media facilitates marketing and sales. For startups, social media and color printers have essentially replaced the need for external public relations and marketing services.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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6 Reasons That Managers Still Add Value In Business

Startup Professionals Musings

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Outsourcing and working from home needs coordination. In the early days of outsourcing, I was led to believe that it would reduce the need for local managers.

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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

I recommend using digital channels, including email and social media, personalized, if possible, with promotions. Respond to new market shifts and opportunities. Outsource functions outside your core competency. Selective outsourcing can save you real money. Selective outsourcing can save you real money.

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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

Ineffective and expensive marketing campaigns. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media. Outsourcing services that could be done in-house. Outsourcing is an expensive solution for poor planning.