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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Partner Leverage.

Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

DataSift was never built on a single platform and never desired or expected to be Twitter’s re-syndication provider as its sole business.

PromoJam 2.0 | The Social Promotion Management Platform

Tech Zulu Event

marketers now have the power to create social media campaigns with  no development  or design skills required  - just drag and drop. PromoJam 2.0

Zugara Launches World’s 1st AR Ecommerce Platform Module

Tech Zulu Event

It’s fun and engaging; It’s proven to help sell clothes; and, it’s a word of mouth marketing platform.

Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Platform For Speed & Scalability. The new Fan Appz solution runs on the SAP HANA® platform. Siegal added,“Social data holds the key.

Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

Recently I came across a company, Hyperice , that’s been relentless in their pursuit of cornering the market for athletic recovery. Hyperice.

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AssetAvenue Launches Real Estate Crowdfunding Platform

socalTECH

realtymogul assetavenue market marketplace property realestate realtor estate real commercial finance crowdfund crowdfunded crowdfunding Los Angeles-based Asset Avenue has launched a new, crowdfunding site focused on commercial, real estate investments, the company said this week. READ MORE>>.

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

socalTECH

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. READ MORE>>.

ReachLocal Launches Deal Platform

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Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

When you qualify a customer, if the customer has shown interest in your product but isn’t ready to buy then they get sent over to marketing

Tips 78

Appcelerator | The Mobile Developer Platform

Tech Zulu Event

For those companies looking to venture into the mobile space, there are multiple platforms in market to help accomplish the move.

Spreeify Launches Social Ad Platform

socalTECH

Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Pricing on the new product were not announced. READ MORE>>.

Mogreet Launches MMS Ad Platform

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Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. mogreet advertising mobile marketing videoREAD MORE>>.

Tongal Names Chief Marketing Officer

socalTECH

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. tongal chief marketing offier amanda malko executive video creative hollywood advertising crowdsourcing crowd

Press 16

The Power Of Mouth To Mouth Marketing

InfoChachkie

Such mouth-to-mouth communications have sufficient intensity to cut through the confusion of the noisiest markets. My palms were sweating.

Brighter: More Than 75,000 Dentists Now On Platform

socalTECH

brighter jake weinbaum dental marketplace market medical lifescience insurance insurers health healthcareSanta Monica-based Brighter , the dental healthcare company led by startup veteran Jake Winebaum, said this morning that it now has almost 75,000 dentists on its marketplace. READ MORE>>.

Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s no secret – digital marketing is the big brand battleground for most companies. Marketing costs, no matter what you’re doing.

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Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

mobile marketing company could track campaigns and then measure increases in retail traffic driven into local stores. and so on. Why Density?

FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising

Tech Zulu Event

The post FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising appeared first on TechZulu. Take action.

PromoJam Launches New Social Marketing Tool

socalTECH

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. tool software marketing social promojam The company said the new offering starts at $29.99. READ MORE>>.

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

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Zach Frechette: Quarterly is the leading platform for online influencers to connect with their biggest fans and followers, through subscription boxes.

CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. service software marketing media social appz fanappzREAD MORE>>.

IBM 21

Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

The market had tanked. It was many events that led to the crash but perhaps this was the pin that pricked the market. Why is that? Web 2.0

Rutkowski Gets New Platform on KFWB

socalTECH

KFWB NEWS TALK 980 said that it is launching Business Rockstars , hosted by Rutkowski, on Monday, June 18th, weekdays from 2:00 pm to 4:00 pm.

News 10

Ted Dhanik | Engage:BDR, LA Tech & the Marketing Scene

Tech Zulu Event

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. Let’s talk about marketing

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

That’s all “top of funnel” analysis that leaves you flying blind as a marketer. End of story. Or Likes – LIKES! Woo Hoo.

SEM 57

YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform.

Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. advertising leads saas capital venture petterson software affiliate marketing radius impactThe funding came from Silversmith Capital partners. READ MORE>>.

Jumping into the App Game | Making Apps The Market Wants!

Tech Zulu Event

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? Lets get started.

Qualcomm Targets Consumer Drone Market With New Platform

socalTECH

San Diego-based Qualcomm has launched a new reference platform, specifically aimed at helping designers incorporate its chips into drone aircraft, the company said Thursday. Qualcomm said that at least one, consumer drone company--Yuneec has already committed to bringing a drone to market using the platform. READ MORE>>.

Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients

Tech Zulu Event

HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason. million followers.

Study 30

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

10) Rob, why does the world need RingRevenue?  . “In today’s market, so much focus is placed on transacting business online. You’re right.

KidZui Launches Advertising Platform

socalTECH

San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. Mullen joins the firm from The Nickelodeon Kids & Family Group, where he was VP Sales and Marketing.

Morphlabs Takes On Amazon AWS With OpenStack Platform

socalTECH

Morphlabs , the developer of cloud-based infrastructure software, announced today that it has launched a new, Openstack-powered public cloud platform. The firm said the new software allows service providers to implement their own, public cloud software--and claims that it out-performs the giant in the market, Amazon Web Services.

IBM 9

Qtee: “We’re the Nike ID of the Fashion World”

Tech.Co

There’s a company in LA, Qtee.com , which specializes in taking custom clothing to an entirely new level with their web platform. Sports Brat.

LAMP 27

GraphEffect Gets $2M For Facebook Marketing

socalTECH

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow. READ MORE>>.

BackAtYou.com Takes On Social Media Marketing

socalTECH

Los Angeles-based BackAtYou.com , a new startup headed by former SodaHead.com founder Michael Glazer, launched itself Wednesday, saying it is providing a self-service platform to help business owners and marketers to create, launch, and analyze social media marketing campaigns and promotions. READ MORE>>.

Google me, Tweet me, Facebook me: The Action of Tech Platforms

Tech Zulu Event

Scribd’s document uploading and sharing platform is making us all self-publishers and adding information to the Internet at a vast and expedited level.

Study 15