TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! the big thing.

Marketing 246

Marketing Newsletter Technical Review News 246

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. We talked about what startup CEOs should do in these situations and how to think about these renegotiations. What Do You Need to Prove to Raise an A Round? Burn through your cash quickly at your peril.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Both Sides of the Table

JUNE 17, 2017

They actually lost about $175 million in cash in that quarter, FWIW. I know this seems obvious but I promise you that even smart people forget this when talking about profitability. They hired a marketing team to promote their products more broadly. See appendix if you want to know more on this.)

Startup 227

Startup Venture Capital Sales Course 227

TechCrunch LA

AUGUST 12, 2022

providing freshly packaged salads, heat-and-eat prepared meals and vegan overnight oats, raised $7 million in funding as it goes after the $34 billion fresh prepared foods market. We gained sort of a cult following because we had healthy meals at an accessible price point.”. Positive Food Co.,

Invest 175

Invest Los Angeles Startup Funding 175

Berkonomics

SEPTEMBER 28, 2017

And then there are options: [Email readers, continue here…] Stock options or phantom stock are the tools of early stage businesses used to attract great talent when there is not enough cash to pay market rates. An option plan should carve out an addition of about 15% of the “fully diluted” shares. There are some rules.

Equity 256

Equity Class Pricing Sales 256

Tech.Co

APRIL 20, 2020

Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. With the deal, budding website owners will be able to save 50% on all Wix pricing plans. About our links.

Pricing 139

Pricing Sales Template Technical Review 139

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. We’ve been doing this online marketing stuff for years and we know what we’re doing.

Technical Review 384

Technical Review SEM SEO Marketing 384

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

FEBRUARY 20, 2021

I’ve always said that startups are all about execution. Sometimes I encounter self-proclaimed entrepreneurs who have been “thinking” about a concept for many years, and haven’t started yet. Elon Musk has built several innovative companies, including SpaceX and Tesla Motors, and is worth about $185 billion. all you do is think.

Startup 152

Startup Examples SpaceX Entrepreneur 152

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. Nobody cared about our valuations any more.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

TechCrunch LA

MARCH 31, 2021

The sweeping infrastructure package put forward today by President Joe Biden comes with a price tag of roughly $2 trillion (and hefty tax hikes) but gives startups and the broader tech industry about $1 trillion worth of reasons to support it. What excites me about this space is that there’s so much low-hanging fruit.

Startup 229

Startup Technical Review Invest Research 229

Startup Professionals Musings

APRIL 29, 2022

Unfortunately, without your proactive efforts to counter predictable market challenges , early growth can quickly stall. No matter how excited your initial customers appear to be, every market has a saturation point on new and repeat sales. Customers suddenly become very price sensitive.

Marketing 110

Marketing Pricing Startup Customer 110

Berkonomics

NOVEMBER 24, 2016

How about forced loyalty , if you happen to have a monopoly in your niche? A competitor could find easy pickings here, with direct marketing to habit shoppers with coupons, special prices, and exciting promotions. And in your years, you may have experienced all of these. That’s habit–shopping. And the reward will surprise you.

Customer 120

Customer Custom Satisfaction Pricing 120

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. A hairstylist can help a woman feel better about themselves. All of the stylists are independent contractors and set their own pricing. Remember Mary J.

Tool 179

Tool Customer Custom Marketing 179

Both Sides of the Table

JUNE 4, 2013

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market.

Startup 401

Startup Customer Custom Technical Review 401

Both Sides of the Table

FEBRUARY 14, 2016

There is much discussion online and also in small, private groups, about why the price of technology companies – public and private – are falling. I have been talking about my concerns about valuations for the past couple of years because, well, they’ve been rising very rapidly the past two years!

Startup 150

Startup Company Companies Venture Capital 150

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

MAY 28, 2013

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. Joe Marrapodi: GreenToe is a name your own price marketplace for products. It''s very similar to the Priceline.com model, where you name your price for a flight or hotel.

Pricing 273

Pricing Product Help Sales 273

Both Sides of the Table

SEPTEMBER 5, 2012

My initial reaction to Adeo when we spoke was that while it may have solved some issues (debt versus equity) it didn’t solve the ones that I’ve been warning entrepreneurs about most loudly. ” And some seed stage investors told me, “I prefer not to fight over price now. I just want into the hottest deals.

Startup 354

Startup Pricing Equity Venture Capital 354

Both Sides of the Table

MAY 4, 2013

What price? Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering.

Startup 361

Startup Venture Capital Pricing Technical Review 361

Both Sides of the Table

JANUARY 20, 2011

This is extra frustrating in an era in which all you read about is how frothy the VC / funding market is these days. Obviously the diagnosis can have many route causes: Sometimes it’s a question of a market that is less sexy than the current VC fad. You might be positioning your market or the opportunity wrong.

Pricing 284

Pricing Venture Capital Competition Startup 284

Berkonomics

SEPTEMBER 13, 2018

A financial buyer will analyze your numbers, past and forecast, to the n’th degree, and calculate the price based upon the result, after carefully comparing your numbers with those of others in the same and similar industries. The price negotiated is not at all the critical factor in the emotional sale. And the emotional buyer.

Pricing 600

Pricing Sales IBM IBM 600

Berkonomics

SEPTEMBER 26, 2019

Now, businesses gathering data in California must inform consumers about what personal information is being collected and its intended use. How about youth under 18? How about $2,500 for EACH violation (that means individual or device if unintentional, or $7,500 if intentional? You’ve got to be kidding. But I digress.).

Sites 149

Sites Email Google Course 149

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. When Ethan was considering leaving Google we talked about it. I wanted them to have a market lead before others could try and build what Ethan was working on. What do we like about OpenTable? I was preparing to move back to the US from London after 11 years abroad.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Berkonomics

NOVEMBER 6, 2014

One way to fall into the time bankruptcy trap is to release a product too early, and pay the price by forcing the architect and most skilled developers to drop off of their important tasks to put out fires in the field and fix problems one at a time. Spending enterprise time inefficiently burns those resources unnecessarily.

Resource 176

Resource Outsource Development Metrics Customer 176

Both Sides of the Table

JUNE 9, 2013

The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat. Prices down.

Marketing 361

Marketing Course Pricing Networking 361

InfoChachkie

FEBRUARY 19, 2014

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

SaaS 215

SaaS Pricing Sales Customer 215

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. Google knows it. Home alarms.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

JULY 15, 2010

Los Angeles-based 3D movie technology provider RealD said late Thursday evening that it has priced its IPO, offering 12.5M The IPO priced above the firm's initial estimated IPO pricing of between $13.00 William Blair & Company, Stifel, Nicolaus & Company, Incorporated and BMO Capital Markets Corp. and $15.00

Pricing 178

Pricing Hollywood Startup Content 178

Xconomy

OCTOBER 11, 2016

There are a lot of factors involved in drug pricing that don’t enter my head when I’m seeing a patient. Or “marketing exclusivity.”. Basically, I only care about two things: (1) Is there a good drug available to treat my patient’s condition, and (2) Can my patient afford that drug. This is not a drug pricing problem.

Pricing 40

Pricing Framework Research Examples 40

Both Sides of the Table

MAY 14, 2015

” “But if I don’t I won’t be able to recruit the best people in the market. Well, if you choose the price, I choose the terms.” Fred Wilson immediately weighed in on her analysis , a meme was born and we were off to the races talking about “Unicorns.” Why is your market broken?

Startup 150

Startup Venture Capital Course Marketing 150

Both Sides of the Table

DECEMBER 26, 2010

Because if you’re truly that early / novel there’s a good chance that you’re too early and will spend lots of time / money educating the market. The “competition slide&# of your investment deck is such a great opportunity to talk about how you’re positioned (premium product vs. economical product?

Venture Capital 313

Venture Capital Slides Competition Education 313

TechCrunch LA

APRIL 5, 2022

It’s not about necessarily building something for a hardcore buyer today,” co-founder and CEO Alex Perelman told TechCrunch. “We The feed shows videos of homes on the market, as well as a price tag. Users can also view listings on a map, then click to see a video about the home. But Perelman isn’t worried. “If

Content 255

Content Pricing Seed Funding Los Angeles 255

Tech.Co

MAY 31, 2023

Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. VPN Startup tool: VPN Price: Free Hide.me VPN is the best complimentary VPN we've tested.

Tool 131

Tool Startup Software Review Technical Review 131