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8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. It gives a product structure and style, and makes it memorable and unique.

Marketing 157
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6 Key Tenets Of A Winning Marketing Story In Business

Startup Professionals Musings

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Just remember that business is about people, more than products and solutions.

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8 Keys to Entrepreneurs Who Can Make New Markets

Startup Professionals Musings

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. It gives a product structure and style, and makes it memorable and unique.

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5 Rules Of Relevancy That Set Your New Venture Apart

Startup Professionals Musings

Examples include the Conscious Capitalism® movement, founded by John Mackey of Whole Foods, the B Team , founded by serial entrepreneur Sir Richard Branson, and the Benefit Corporation (B Corp) form of business now available in 35 states. This is not just sales traction, but a proper balance between resources, product, and customers.

Education 151
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7 Technology Entrepreneur Examples You Should Emulate

Startup Professionals Musings

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Examples 131
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6 Secrets To Making Your Pitch To Investors Stand Out

Startup Professionals Musings

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Just remember that business is about people, more than products and solutions.

Startup 117
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6 Ways To Get From Linear Thinking To Real Innovation

Startup Professionals Musings

Every entrepreneur and every business I meet in my consulting and mentoring role has great intentions of bringing real innovation to the market, yet I find that most ideas are merely small extensions to existing solutions. Inventors are always talking about what they can do with technology, before sizing the need and the market.

Startup 146