Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Customer 127

Customer Custom Marketing Content 127

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Customer 100

TechCrunch LA

SEPTEMBER 14, 2020

Indulging in American food companies’ favorite pastime of marketing innovations that no one needs but potentially everyone wants, Beyond Meat is launching Beyond Meatballs in grocery stores nationwide this week. that stock the company’s products. An earlier version of this article said that the meatballs would contain soy.

Los Angeles 186

Los Angeles Demand Pricing Marketing 186

Startup Professionals Musings

NOVEMBER 27, 2021

Yet I still hear stories of companies being well down the road on products and collateral with a given name, only to find out that everything has to be changed because of a domain name conflict or availability problem. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 92

Content Marketing Advertising Customer 92

Both Sides of the Table

MARCH 6, 2016

They thought it was like MySpace and why did I need a MySpace page? In 2015 I opened up my Facebook page to the public. Here’s the thing: If you never try new product and new networks you’ll never learn anything. In 2006 I started using Facebook and most of my friends & colleagues thought I was strange.

Snapchat 150

Snapchat Product Startup AMA 150

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors. Market meet reality. Add unemployment to debt.

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

FEBRUARY 9, 2021

Talk about the market, when you say you're outside Google and Bing, explain what that means? A little history, we launched our product years ago, Search IQ. That product right now is on 2,000 publisher websites, it's sold under the SaaS model, and a lot of people on the free, ad-supported version. How has that affected you?

Advertising 203

Advertising Startup Google Commerce 203

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 156

.Net Sales Tool Email 156

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Free and freemium products need a solid base. Market penetration. Market penetration. First of all, a definition. Customer acquisition cost.

Startup 121

Startup Metrics Customer Custom 121

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 106

Marketing Startup Content Advertising 106

SoCal CTO

MARCH 10, 2010

Steve Blank wrote a great post recently entitled Perfection By Subtraction – The Minimum Feature Set where he explains the real goals around defining a minimum viable product: Founders act like the “minimum” part is the goal. Only a special subset of customers will and what gets them breathing heavy is the long-term vision for your product.

Product 150

Product Startup Customer Custom 150

socalTECH

JULY 26, 2011

San Diego-based Tealium , a firm started by Websidestory/Visual Sciences/Omniture vets, said today that it has launched a product to help web marketers manage their digital marketing products. Those tags are used for web analytics, affiliate marketing, retargeting, and more.

Web 247

Web San Diego Marketing Software 247

socalTECH

APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113

Mobile Ticketmaster Santa Barbara Equity 113

Startup Professionals Musings

JANUARY 22, 2022

Customers pay for solutions, but there is no market for ideas. A related “red flag” in a business plan is a missing competitive analysis section, or a short paragraph that essentially says, “this product has no competition.” Yet most products can be made dramatically cheaper as technologies improve.

Ideas 145

Ideas Startup Tips Competition 145

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Berkonomics

AUGUST 28, 2014

But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. The average time spent on a static website, one without videos linked to the home page, is under a minute. Videos should be replaced or rotated at least annually to be effective over time.

Netflix 166

Netflix Sites Content Entertainment 166

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. Innovation does not always equal invention.

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

Startup Professionals Musings

JUNE 13, 2022

In school, you're taught to stretch weak ideas to reach your document page limit. The challenge is to communicate your idea in one page, and close the deal quickly. We can find tons of "marketing' courses in colleges and universities but everyone must think that “selling” is intuitively obvious. Maximizing Business Productivity.

Class 140

Class Course Email Social Network 140

Startup Professionals Musings

OCTOBER 15, 2023

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. Product details in the public domain can never be patented. Unsolicited proposals or requests for information.

Technical Review 101

Technical Review Patents Ideas Sample 101

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

TechCrunch LA

JUNE 18, 2022

Get this newsletter in your inbox every Thursday by subscribing on TechCrunch’s newsletter page. Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run.

Newsletter 278

Newsletter Platform Capital Marketing 278

Startup Professionals Musings

JUNE 17, 2023

You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). He also defines the five floors of relationships as follows: Meet and greet relationships (first floor). This is where most business relationships start and remain. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Content 114

Content Marketing Startup eBook 114

socalTECH

JUNE 12, 2017

arm of the Japanese technology giant Toshiba which develops copiers and printers, has rolled out the world's first copier which can product erasable, black and white prints. According to Toshiba, its new printer allows organizations to re-use paper, which can automatically erase all printed content on a page. READ MORE>>.

Organization 113

Organization Content Marketing Technology 113

socalTECH

NOVEMBER 20, 2013

Santa Monica-based real-time, secure messaging app provider TigerText --which has seen widespread adoption with healthcare providers--said today that it has integrated its product with contact center software provider Startel. tigertext cloud contact software answering service paging hippa privacy rules medical' READ MORE>>.

Software 159

Software Santa Monica Services Customer 159

TechCrunch LA

APRIL 23, 2019

Canoo is locking in final contracts with its vendors and is going to be in production with prototypes before the end of the year. Now, Canoo is rounding out its executive team and pushing forward with plans to bring prototype vehicles to market by the end of the year. operations.

Outsource Development 191

Outsource Development Startup Outsource San Diego 191

socalTECH

JUNE 13, 2012

Tealium said its product will be used to manage page tags on publications such as the The Sun, The Times and The Sunday Times. Teamlium's software is used to manage digital marketing "tags", those bits of code used on web pages to handle everything from advertisements to affiliate programs and web analytics tracking.

News 150

News San Diego Web Advertising 150

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

OCTOBER 2, 2012

LeisureLink , the developer of vacation rental management software which is backed by Clearstone Venture partners, Mission Ventures, and Wyndham Worldwide, said Tuesday afternoon that it has upgraded its MarketSpan Guest Generation product. The product is used by small and independent vacation properties to market their properties online.

Software 153

Software Clearstone Mission Ventures Product 153