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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds.

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Using Social Media To Deal With Customer Trolls

InfoChachkie

Clearly, the relative degree of informality should be consistent with your company''s marketing "voice." Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged. Tige Young''s social media missives. Share and Enjoy.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds.

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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021.

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Four Recruiting Lessons From Grandpa

InfoChachkie

The following guest post is from Eric Gaydos, Buzz Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Eric on Twitter at [link]. Share and Enjoy.

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How To Change Your Customer Message From Push To Pull

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Some folks like websites and blogs, and others prefer RSS feeds, email lists, Facebook pages, and Twitter feeds.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.