Both Sides of the Table

JUNE 27, 2021

Shots on Goal Being great as a startup technology investor of course requires a lot of things to come together: You need to have strong insights into where technology markets are heading and where value in the future will be created and sustained You need be perfect with your market timing. I’ve definitely been wrong on market value.

Funding 294

Funding Startup Writing Invest 294

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

OCTOBER 14, 2023

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Startup 102

Startup Writing Mentor Sample 102

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.

Sales 314

Sales Startup Venture Capital Customer 314

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. The other four are: new product development, writing, time management, and sales/marketing. Many would argue that Steve Jobs impact at Apple came more from his public speaking ability than the other four skills put together.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Then write it down. Lacks a sales angle.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities.

Content 146

Content Newsletter Competition Writing 146

InfoChachkie

FEBRUARY 1, 2019

I had problems with reading and writing and comprehension and a lot of social abilities. The success of her initial book established her as a thought leader and made it clear that a sizable market existed to educate non-technical enthusiasts about the then-emerging Internet. [04:29] Certain things like sales was a good example.

Sales 113

Sales Education Startup Class 113

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Journalists are notorious for not wanting to write based on revenues or commercial intersts, or having anyone tell them what to write.

Marketing 232

Marketing Funding Content Writing 232

TechCrunch LA

JUNE 9, 2021

Even as NFT sales dip below their most speculative highs, startups aiming to tap into their potential are still scoring big funding rounds from investors who believe there’s much more to crypto collectibles than the past few months of hype. “We think this will actually change gaming for the long haul.

Platform 308

Platform Framework Los Angeles Design 308

Startup Professionals Musings

NOVEMBER 15, 2013

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. Too much hesitation will kill any new venture, as markets move quickly and difficulties mount.

Writing 102

Writing Startup Entrepreneur Capital 102

TechCrunch LA

JULY 19, 2022

It also handles the back end as well by automating the posting, sale and shipment of unsold inventory while offering immediate payment to creditworthy sellers. We have seen a lot of stuff in inventory management but most of it are tools for one side of the market,” Kaden added.

Product 191

Product Funding Technical Review Equity 191

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. If you want to connect with customers, put aside your writing formalities.

Content 67

Content Marketing Newsletter Writing 67

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Startup Professionals Musings

JANUARY 31, 2021

If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help. No executive I know writes all his own contracts, but every smart one owns every one that is written for him, and understands every element.

Sample 137

Sample Writing Mentor Content 137

TechCrunch LA

APRIL 23, 2020

Popular programs like Opportunity Zones, New Market Tax Credits and Community Development Finance Institutions could be used to boost the government’s commitment with private capital, the plan’s authors argue. “Startups and small businesses are the engine of every local and regional economy,” writes Peterson.

Southern California 261

Southern California Los Angeles Rosemead Incubator 261

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

MAY 30, 2021

Yet there are big challenges to hyperlocal, at least for consumer-focused hyperlocal startups, according to Sean Barkulis, Founder of UPlanMe, whose initial consumer-focused business model was an early casualty, writing in Street Fight : Every site requires real curated local content to engage users. Getting these users costs money.

Startup 144

Startup Sites Content Sales 144

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. What are you working on now? Great stuff.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. Your pitch deck should really be your best marketing tool Your pitch deck shouldn’t contain your deepest, darkest secrets and plans. A deck is a deck.

Funding 239

Funding Venture Capital IP Email 239

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Berkonomics

JUNE 29, 2017

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 243

Invest Entrepreneur Sales Startup 243

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”

Startup 111

Startup Training Services Writing 111

Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”

Sales 336

Sales Startup Competition Customer 336

TechCrunch LA

JULY 2, 2020

In the past year, it’s seen one of the most profitable venture-backed exits of any tech ecosystem (with the $4 billion sale of Honey to PayPal) and investors are minting billion-dollar companies in the region at a torrid pace. When it comes to venture capital, Los Angeles is a city on the rise.

Los Angeles 277

Los Angeles Venture Capital Capital Invest 277

Startup Professionals Musings

APRIL 10, 2023

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. Too much hesitation will kill any new venture, as markets move quickly and difficulties mount.

Startup 142

Startup Capital Resource Research 142

Both Sides of the Table

MARCH 24, 2014

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. 5 years ago. 5 years ago. The monkey on my back.

Venture Capital 387

Venture Capital Downey Writing Press 387

TechCrunch LA

OCTOBER 26, 2021

Then fans would be tasked with writing their own stories, submitting them to the Realms of Ruin universe by minting them as NFTs on the Solana blockchain. If the authors are inviting fans to write fan fiction about a universe they created, who owns the derivative works? Another unabashed proponent of fan fiction is N.K.

Writing 196

Writing Outsource Development Technical Review Examples 196

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. Even artisan-based services, like graphic design and writing good ad copy, have innovative processes and principles. Capture your “secret sauce.”

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

APRIL 5, 2021

Attach to the market, not your idea. To turn your passion into profits, emphasize the market, and always think about your business relative to the customers you serve. Know your markets and execute on your market opportunity by placing a priority on your customer’s experience and perception of value.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145

SoCal CTO

FEBRUARY 2, 2011

I should try to come back and write about this more, but the point of this post is that it's important not to only think about this aspect. A few things jumped out at me: - Experience in sales or technology - considered a minor negative? If you've not had a C-level but have had experience in sales or tech. is a requirement.

Startup 198

Startup Custom Development Sales Writing 198

Both Sides of the Table

OCTOBER 17, 2019

Just as I was getting the swing of things the world shifted beneath my feet and the stock market went into a free fall and venture capital all but shut down for nearly a year. We not only have our Series A funds that can write $500k?—?$15 Jason was a creator and saw a market opportunity that others didn’t. Why does that matter?

Venture Capital 223

Venture Capital IP Startup Google 223

InfoChachkie

JUNE 3, 2013

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85