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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Customers expect to be delighted in all phases of the product life cycle -- understanding features, pricing alternatives, returns and problem resolution.

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6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. The total customer experience includes identifying with your company culture, the shopping experience, the customer-facing team and social media interaction, as well as resolution of any transaction glitches.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support. Prioritize value to the customer over and above cost to you.

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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. The total customer experience includes identifying with your company culture, the shopping experience, the customer-facing team and social media interaction, as well as resolution of any transaction glitches.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers. Market solutions as an experience or an event.

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