Startup Professionals Musings

NOVEMBER 11, 2019

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

AUGUST 15, 2022

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

SEPTEMBER 16, 2023

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

NOVEMBER 28, 2020

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. Ninja Metrics. Party Wave Award – Social Media, Content and Distribution. Hitesh Chawla, CEO. Silver Push.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

MAY 31, 2015

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

DECEMBER 6, 2017

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements.

Startup 99

Startup Social Media Entertainment Metrics 99

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MAY 4, 2016

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Establishing your brand with interactive social media. The cost of social media done well is low. Fundraising through online platforms and crowdfunding.

Startup 61

Startup Social Media News Tool 61

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

Social Media 203

Social Media Startup Tool LAMP 203

Tech Zulu Event

APRIL 29, 2014

Technology today has helped change landscape of health and fitness for the average person. Apps and wearable technology provide the average person the ability to keep track of the daily caloric intake, the distance ran, and even determine how much sleep a person had last night. MapMyFitness integrates social media into its app.

Social Media 83

Social Media Activity Startup Help 83

SoCal CTO

NOVEMBER 10, 2009

to work on an entertainment-related technology project and have stayed ever since. We are creating a platform that enables users to play instant games and apps directly on the computer desktop. What were those and how is that changing now given how things are changing in social media? Details coming soon!)

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift, and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift , and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We'll do a rev share with those platforms.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. We'll do a rev share with those platforms.

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Social media is a favorite among small business owners. However, social networking sites also have rules. Figure out ways on how you can utilize social media better. Know the rules.

Guide 40

Guide Social Media Content Advertising 40

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Tech Zulu Event

JANUARY 20, 2014

0, eCommerce platforms: Volusion and BigCommerce (which raised $40M last year with Steve Case). Offline engagement platform EyeQ. Natural language merchandiser Compare Metrics. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.” Texas and eTail.

Technical Review 71

Technical Review Commerce Yahoo Web 71

SoCal Delicious

SEPTEMBER 22, 2008

As featured in technology and news publications: Are you new? First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Once you create a small list of these queries, then you can start to formalize the ideas into specific metrics that you track daily. Engagement.

Startup 29

Startup IP Email Report 29

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Metrics availability. They ignore/disrespect the platform. Dave McClure's Investment Thesis - A VC : Venture Capital and Technology , July 31, 2010 I’ve been a fan of Dave McClure since I met him some time ago. Not so bad.

Startup 217

Startup Venture Capital Blogging Software Review 217