Startup Professionals Musings
DECEMBER 17, 2013
What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.
Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Incorporate brand personality and voice.
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Startup Professionals Musings
AUGUST 15, 2022
Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Startups should seek to continually improve performance through statistical analysis and predictive monitoring.
Startup Professionals Musings
NOVEMBER 11, 2019
Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Startups should seek to continually improve performance through statistical analysis and predictive monitoring.
TechCrunch LA
SEPTEMBER 7, 2021
“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform. It only happens when the margins get tight.
Startup Professionals Musings
MAY 31, 2015
Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Startups should seek to continually improve performance through statistical analysis and predictive monitoring.
Startup Professionals Musings
DECEMBER 6, 2017
Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Startups should seek to continually improve performance through statistical analysis and predictive monitoring.
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