Metrics, Product, SEO and Social Media - Southern California Tech Central

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media

Social Media Framework Media Metrics

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media

Social Media Media Marketing Metrics

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media

Social Media Media Product Metrics

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media

Social Media Media Metrics SEO

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media

Social Media Media Metrics SEO

Product Manager Entrepreneur Mark Geller

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product

Product Entrepreneur Social Media Google

Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital

Venture Capital Guide CTO Coach Southern California

Map of VC Investments

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital

Venture Capital Invest CTO Coach Southern California

Kevin Federline Search Engine

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

8 Ways the Internet has Changed Software Marketing

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Software

Google Maps Mobile

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Google

Google Mobile CTO Coach Southern California

Interesting Model for University President

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Startup

About this Blog

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging

Blogging CTO Coach Southern California CTO Hire

Entreprenuer Network

SoCal CTO

MARCH 1, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Networking

Networking CTO Coach Southern California CTO Hire

Finding Good Developers in Los Angeles?

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles

Los Angeles CTO Hire CTO Coach Develop

Time Rich, Time Poor and Apple

SoCal CTO

MARCH 20, 2007

I would agree that Apples product design would suggest that it aims at Time Poor buyers. However, the ubiquity of the iPod including use by many folks who certainly would fall in the Time Rich category (lots of time to play with music) suggests that their product and marketing appeals to both segments.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

MyShape Article - Analyst Misses the Point

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

MyShape

MyShape CTO Coach Southern California CTO Hire

5 Keys Steps For Every Startup Roadmap To Revenue

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Include planned measurements and metrics. Don’t start from how you want to sell.

Startup

Startup Search Engine Optimization Summary Custom

Stanford Podcasts - eHarmony - Greg Waldorf

SoCal CTO

FEBRUARY 27, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

eHarmony

eHarmony CTO Coach CTO Hire Southern California

Challenge of Predicting Winners

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

A Different Kind of Incubator - The Hive

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Incubator

Incubator CTO Coach Southern California CTO Hire

Where LinkedIn Works for Me

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Include planned measurements and metrics. Don’t start from how you want to sell.

Search Engine Optimization

Search Engine Optimization Startup SEO Custom

Open Source Business Model

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Southern California

Southern California CTO Coach CTO Hire Social Media

Innovation and Geography

SoCal CTO

FEBRUARY 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

Events and Networking in Los Angeles

SoCal CTO

FEBRUARY 23, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles

Los Angeles Networking CTO Coach Angel

5 Tips to Alignment With New Consumer Buying Habits

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Include planned measurements and metrics. Don’t start from how you want to sell.

Tips

Tips Search Engine Optimization Summary Startup

5 Steps to Sell the Way Your Customers Want to Buy

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Include planned measurements and metrics. Don’t start from how you want to sell.

Custom

Custom Customer Search Engine Optimization Summary

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product. Market Structure.

Startup

Startup Marketing Study SEO

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

MARCH 22, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging

Blogging CTO Coach CTO Hire Southern California

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing

Marketing Technical Review Startup Tool

The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Now let’s move on to the first couple topics: Step 0: Pre-product. Every web product ultimately has a bunch of user flows contained within it. Do this for a couple weeks! Step 1: Prototypes.

Startup

Startup IP Email Report

F2F Still Matters

SoCal CTO

MARCH 16, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach

CTO Coach Southern California CTO Hire Social Media

The eCommerce Game Goes to Austin

Tech Zulu Event

JANUARY 20, 2014

Natural language merchandiser Compare Metrics. One of Austin’s fastest growing companies, product video producer Invodo. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.” This article has been syndicated in partnership with SEO’Brien. Texas and eTail.

Technical Review

Technical Review Commerce Yahoo Web

Southern California Tech Central

7 Keys To An Engaging Framework For Social Media Mktg

7 Steps To A Winning Social Media Marketing Campaign

Trending Sources

7 Steps to Productive Business Use of Social Media

7 Keys to Positive Results Utilizing Social Media

Trial and Error for Business Social Media Will Fail

Product Manager Entrepreneur Mark Geller

Realistic Entrprenuers Guide to Venture Capital

Map of VC Investments

Kevin Federline Search Engine

8 Ways the Internet has Changed Software Marketing

Google Maps Mobile

Interesting Model for University President

About this Blog

Entreprenuer Network

Finding Good Developers in Los Angeles?

Time Rich, Time Poor and Apple

MyShape Article - Analyst Misses the Point

5 Keys Steps For Every Startup Roadmap To Revenue

Stanford Podcasts - eHarmony - Greg Waldorf

Challenge of Predicting Winners

A Different Kind of Incubator - The Hive

Where LinkedIn Works for Me

5 Steps On The Success Path For Every Small Business

Open Source Business Model

Innovation and Geography

Events and Networking in Los Angeles

5 Tips to Alignment With New Consumer Buying Habits

5 Steps to Sell the Way Your Customers Want to Buy

How to Decrease the Odds That Your Startup Fails

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

How to Solve the Biggest Frustration Marketers Have With Social

The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

F2F Still Matters

The eCommerce Game Goes to Austin

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