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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150
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How to make the most useful dashboard

Berkonomics

And with the rise of modern technology-driven businesses, the same is true of management in the business world. A good dashboard of relevant real time information is now available for most any business, often created by computer software from data derived from monitoring real time tasks within the business.

Metrics 156
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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Bill Gates was the technical genius, but Steve Ballmer, from Procter & Gamble, ran the business side of the equation.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Customer 100
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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5

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Create a Powerful Dashboard.

Berkonomics

And with the rise of modern technology-driven businesses, the same is true of management in the business world. A good dashboard of relevant real time information is now available for most any business, often created by computer software from data derived from monitoring real time tasks within the business.

Metrics 184
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm.

Startup 286