Startup Professionals Musings

OCTOBER 21, 2023

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Even though the Internet is pervasive and free, you should not assume that a website is all you need for sales and marketing.

Custom 109

Custom Customer Satisfaction Sales 109

Both Sides of the Table

JULY 21, 2014

I do believe that we are in structural change where technology will increasingly play a bigger role in all facets of life so the long run up for tech is promising through all of these cycles. Create company measures for success that go beyond financial metrics. Have sales bonus plans based on more than just sales targets.

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Tell us about your facial animation technology and how it's used? Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business.

Metrics 100

Metrics Startup Sales Newsletter 100

Startup Professionals Musings

JULY 30, 2021

New technologies drive the need for support and attachments, which could be your opportunity or loss. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Proactively evaluate new technologies for impact. Establish and evaluate metrics at multiple levels.

Marketing 162

Marketing Social Media Metrics Custom 162

SoCal CTO

MARCH 4, 2010

I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

Startup Professionals Musings

JULY 25, 2020

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. From time to time, include customers and sales members in ideation sessions.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

JANUARY 22, 2021

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Even though the Internet is pervasive and free, you should not assume that a website is all you need for sales and marketing.

Sales 165

Sales Custom Customer Social Media 165

Berkonomics

JULY 9, 2020

And with the rise of modern technology-driven businesses, the same is true of management in the business world. Earliest warning metrics: [Email readers, continue here…] What good is information if you can’t act upon it in a timely manner? Find metrics that will be “leading indicators” of trouble to come.

Metrics 156

Metrics Software Review Statistics Technical Review 156

Startup Professionals Musings

FEBRUARY 6, 2021

Words alone, like “improved efficiency”, “paradigm shift,” and “breakthrough technology” won’t convince people to follow you. For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers.

Startup 155

Startup Resource Metrics Technical Review 155

socalTECH

MAY 10, 2013

We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales. It''s a combination of leveraging our data to provide activation of users, by sending out the posts, and really providing brands with the metrics of before, during, and after a campaign.

Social Media 237

Social Media Advertising Media Metrics 237

Tech.Co

NOVEMBER 28, 2022

Startups such as TalkShopLive, YunExpress and ChannelEngine all facilitate order fulfillment via integration with marketplaces and shopping technology. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

AUGUST 15, 2022

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” There is still infinite room for new startup sales modes and models. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

JUNE 20, 2022

These changes can be cultural, like the increasing need to be social, spawning Facebook and a hundred others, or technological, like the explosion of mobile devices around the world. The advent of new breakthrough technologies. Changes in your organization’s core performance metrics.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

JANUARY 6, 2021

Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Formalize the use of tools and information technology. Marketing, sales, support, and service operations.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Both Sides of the Table

SEPTEMBER 10, 2021

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. Technology solutions are now used by authoritarians to monitor and control populations, to stymie an individual company’s economic prospects or to foment chaos through demagoguery. What Has Changed in Financing?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

TechCrunch LA

NOVEMBER 5, 2021

Former technology journalist Courtney Boyd Myers co-founded AKUA with Matthew Lebo five years ago after seeking out a career where she could leave a legacy and fulfill her mission of reversing climate change. Boyd Myers explained that there are sales and repeat customers, but it was too early to discuss growth metrics.

Startup 191

Startup Los Angeles Sample Funding 191

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

OCTOBER 13, 2021

Obsessive sales – must meet revenue goals. Hypermetricemia – metrics for everything. My advice is to focus on a handful of high-level metrics that matter , and are simple and relevant to organizational objectives. Make sure your vision is clear and communicated. Locked-in syndrome – do what worked in the past.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

SEPTEMBER 30, 2023

He also still gets excited to donate one percent of sales to environmental groups around the world. Innovative technologies require iterative development, while other ideas are primarily marketing and financial. You may be comfortable driving your future based on vision and emotion, or have long been a stickler for details and metrics.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Both Sides of the Table

MAY 14, 2018

I know all of this because every VC knows this because we’ve all either funded companies that have marketing technology or we’ve seen a pitch with a company that does this. So while it might seem obvious that you should send it via a link, I’d like to make the counter-argument that it is not an obvious choice.

Funding 239

Funding Venture Capital IP Email 239

Startup Professionals Musings

FEBRUARY 28, 2020

In business vernacular, targets are usually called metrics. A good metric has to be easily measurable, and directly correlated to results, rather than hours worked. For example, for a sales person, this metric number would likely measure new revenue or new customers. Evaluate where technology and training can help.

Metrics 124

Metrics Entrepreneur Satisfaction Study 124

Startup Professionals Musings

APRIL 7, 2021

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

DECEMBER 22, 2021

Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service. Today’s complex environments requires the use of innovative systems and technology for timely and reliable feedback from customers and colleagues.

Custom 114

Custom Customer Satisfaction Metrics 114

Startup Professionals Musings

JULY 4, 2021

For market changing products, build first a minimally viable product (MVP), and never build products for sale until you have real orders in hand. Productive processes start with a plan, and end with metrics that measure value delivered. Inventory and features added too soon. Inventory is money sitting idly by, adding no value.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Formalize the use of tools and information technology. Marketing, sales, support, and service operations.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Berkonomics

AUGUST 15, 2013

And with the rise of modern technology-driven businesses, the same is true of management in the business world. Earliest warning metrics: What good is information if you can’t act upon it in a timely manner? Find metrics that will be “leading indicators” of trouble to come.

Metrics 184

Metrics Software Review Statistics Technical Review 184

Startup Professionals Musings

AUGUST 13, 2022

On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. billion dollar sale to Oracle from Bozeman, Montana. But it is an important metric for firms in pursuit of explosive growth. When it comes to the technology ecosystem, clusters are vital.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

InfoChachkie

SEPTEMBER 29, 2014

Sometimes we measure things and see that in the short term they actually hurt sales. But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. He was not an expert in technology, inventory logistics or publishing. Let Your Competitors Chase The Quick Buck.

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

AUGUST 18, 2018

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. From time to time, include customers and sales members in ideation sessions.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

socalTECH

DECEMBER 20, 2017

from sales to marketing, product, to ops and finance?—?centers Traxo uses productboard to unite the world’s travel data productboard helps teams resurface key insights about user needs… “productboard has helped me focus on what’s important and avoid the rest… When we started out, our product was very feature oriented. Read more… ??

Technical Review 100

Technical Review Metrics Ideas Product 100

socalTECH

DECEMBER 11, 2017

Our interview this morning is with Scott Cannon , the CEO of BigRentz (www.bigrentz.com), which is creating an online marketplace for big equipment--an industry known notoriously as not adopting new technology. They've been resistant to technology for a long time. Really, we're the sales and marketing arm of those companies.

Startup 174

Startup Metrics Custom Customer 174

Startup Professionals Musings

AUGUST 12, 2015

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Your people are the key to innovation, more so than a new technology.

Entrepreneur 101

Entrepreneur Startup Coach Metrics 101

Startup Professionals Musings

SEPTEMBER 20, 2019

These changes can be cultural, like the increasing need to be social, spawning Facebook and a hundred others, or technological, like the explosion of mobile devices around the world. The advent of new breakthrough technologies. Changes in your organization’s core performance metrics.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

JUNE 1, 2022

Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Put metrics in place to track decision results.

Technical Review 120

Technical Review Custom Customer Social Media 120

Startup Professionals Musings

JANUARY 13, 2021

The ready-fire-aim approach makes sense here, but it should be combined with metrics to learn from feedback, and make pivots as required. When serious new technology is involved, and it’s not clear how it will be perceived and used, a highly focused execution cycle may be your best planning cycle.

Marketing 138

Marketing Demand IBM IBM 138

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim.

Custom 84

Custom Customer Company Companies 84