Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Establish and evaluate metrics at multiple levels. Proactively evaluate new technologies for impact.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. The most cost-effective marketing approaches have changed; from catalogs to web sites, and from television commercials to social media.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

JUNE 5, 2019

With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.

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Customer Custom Company Companies 84

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 96

Marketing Metrics Social Media Content 96

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. In this talk, Tony first looks at the landscape of 3rd party services and data.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior.

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Social Media Google Media Marketing 292

SoCal CTO

MARCH 20, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 20, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 13, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

SoCal CTO

FEBRUARY 28, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Google 150

Google Mobile CTO Coach Southern California 150

SoCal CTO

FEBRUARY 25, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

FEBRUARY 17, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

socalTECH

JUNE 25, 2012

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? The service was created by experience serial entrepreneurs Mark Sylvester and KymberleeWeil, who some might know from creating service introNetworks. What is Likeabilitee?

Social Media 203

Social Media Startup Tool LAMP 203

SoCal CTO

MARCH 20, 2007

In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 1, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

SoCal CTO

FEBRUARY 17, 2007

When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out. When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 23, 2007

Unfortunately, a lot of networking events attract more service providers and people out of work than interesting people. And, yes, I realize that Im a service provider, but I also am a CTO for several companies. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Los Angeles 150

Los Angeles Networking CTO Coach Angel 150

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. Adopt a project-based revenue model with metrics. It also highlights all aspects of required customer service, satisfaction, testimonials, and referrals to friends in the business. Be responsive to all modes of modern communication. Adapt your style to the new business work models.

Social Media 56

Social Media Software Review Customer Custom 56

SoCal CTO

MARCH 12, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 27, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

eHarmony 150

eHarmony CTO Coach CTO Hire Southern California 150

SoCal CTO

FEBRUARY 25, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 17, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 5, 2007

Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. Los Angeles Social Media Starters What is Visible Networking?

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150

Tech Zulu Event

JULY 20, 2012

Reiss started with service design in the 1980s and thinks a lot of the things done then are the same things that people are doing now. It’s a whole bunch of different things including service design…that are all part of the UX.” ” Some call it service design or experience design or product design.

Social Media 101

Social Media Design Los Angeles Media 101

Tech Zulu Event

MARCH 26, 2010

According to its web site, Concern helps those with the most extreme cases of poverty. You can checkout all the excitement through our photo stream here: The local event, dubbed #LATwestival, was hosted by Shira Lazar and featured alternative band, Metric.

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Orange County Causecast WITI Social Media 74

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. Fascinating that you are going against the trend of trying to make everything a web application. You mention social / viral aspects at both Google Photos and United Online.

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Product Entrepreneur Social Media Google 150

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

JULY 7, 2015

Not only that, it has also improved how we communicate with others via our social media networks, e-mail addresses and voice chats. It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

SoCal CTO

MARCH 22, 2007

Open Source Business Models, speakers for Web 2.0 Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Tech Zulu Event

JANUARY 20, 2014

Natural language merchandiser Compare Metrics. Web based shipping service Ordoro. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.” Offline engagement platform EyeQ. One of Austin’s fastest growing companies, product video producer Invodo. Texas and eTail.

Technical Review 71

Technical Review Commerce Yahoo Web 71

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? For good content, less is more.

Marketing 58

Marketing Startup Social Media Newsletter 58