small-business-marketing-get-customers-versus-get-leads Metrics Related Topics 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Commitment & urgency are key drivers of success in startup businesses. Only one guy in the room knew – their tech lead.
Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.
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Startup Professionals Musings
FEBRUARY 23, 2018
Being a consultant is a role that works with big companies, but I have found that it doesn’t get much traction in small businesses and startups. I found out that they weren’t looking for consultants, and were even a bit leery of anyone who had spent time in the world of big business. Use social media for more visibility.
Both Sides of the Table
FEBRUARY 15, 2016
It’s a very personal topic and I’d like to offer you a framework to decide for yourself, based on the following factors: How Long is it Taking to Raise Capital at Your Stage in the Market? Who are Your Existing Investors?
CEO Flow
FEBRUARY 27, 2009
The group was gathered by Aaron Ross, who has been an Internet entrepreneur, a Salesforce.com executive and a venture capitalist, among other things, and who recently began organizing small, monthly meetings of chief executives looking to create predictable revenue during one of the worst recessions in our country’s history.
CEO Flow
FEBRUARY 27, 2009
The group was gathered by Aaron Ross, who has been an Internet entrepreneur, a Salesforce.com executive and a venture capitalist, among other things, and who recently began organizing small, monthly meetings of chief executives looking to create predictable revenue during one of the worst recessions in our country’s history.
CEO Flow
FEBRUARY 27, 2009
The group was gathered by Aaron Ross, who has been an Internet entrepreneur, a Salesforce.com executive and a venture capitalist, among other things, and who recently began organizing small, monthly meetings of chief executives looking to create predictable revenue during one of the worst recessions in our country’s history.
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