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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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Hulu Hiking Live TV Prices By 20 Percent

socalTECH

Los Angeles-base streaming television service Hulu announced on Friday that it is upping the price of its Hulu with Live TV service to $54.99, up from $44.99, in what is a fairly significant bump in its subscription rate. The price hike will impact both new and existing subscribers to the service. READ MORE>>.

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Rubicon Project's Big Winners: Clearstone, News Corp., Mayfield

socalTECH

Based on Rubicon''s current price (around $19.24 rubicon project merger acquisition clearstone news mayfield winners frank addante' Who were the biggest winners in the successful IPO of Santa Monica-based Rubicon Project ?

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TrueCar Wins U.S. News and World Report

socalTECH

TrueCar , the auto pricing and automotive buying technology provider based in Santa Monica, said today that it has been selected by the U.S. News & World Report to provide used car pricing and valuation to the publisher. News is now incorporating its ClearBook used car valuation tool on various places on its website.

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TrueCar Prices IPO

socalTECH

Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company offers up online pricing of news cars as well as powers affiliate car buying programs. million shares of its stock at $9 per share. READ MORE>>.

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Wix Announces Half Price Flash Sale

Tech.Co

Wix has announced a limited-time half price sale on its website builder plans, with a 50% off deal beginning today and ending on Wednesday. The half price sale is open to new users and anyone currently using Wix's free plan. Let's take a closer look at the new deal, and whether Wix is the right platform for you.

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Rubicon Project Prices IPO

socalTECH

Los Angeles-based online advertising technology provider Rubicon Project priced its IPO last night, saying that it is selling 6,770,995 shares of its common stock at $15.00 Rubicon Project will begin trading this morning, on the New York Stock Exchange as RUBI. Rubicon Project is venture backed by Clearstone Ventures, News Corp.,

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