socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Director of Agency Sales and Account Management at DoubleClick. The company--which is based in New York--has around 40 employees in Los Angeles. Meehan was previously. READ MORE>>.

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

socalTECH

FEBRUARY 5, 2014

Rumors around town over the last few years have included OpenX and SpaceX : there''s also been speculation that whole home, wireless audio maker Sonos might be thinking about an IPO as well. rubicon project advertising merger exchange exit technology legalzoom openx spacex' READ MORE>>.

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

Marketing 100

Marketing OpenX Demand Sales 100

socalTECH

JUNE 30, 2016

The company said it has named Raj Chauhan as Chief Revenue Officer and Natalie Cariola as Vice President of Sales. Chauhan has previously served at Adslot Technologies, OpenX Technologies, Rubicon Project, Move, and Yahoo!, and had founded online ad networks Banner Brokers and ClickAgents.

OpenX 100

OpenX Yahoo Equity Sales 100

socalTECH

MAY 12, 2015

Los Angeles-based Velocify , the developer of sales automation software which is led by Nick Hedges, has snagged ZEFR Chief Technology Officer Manoj Goyal as its new Chief Operating Officer, the company said this morning. Goyal also has served at OpenX, where he was SVP of Engineering, and also has been at Hewlett Packard, Oracle, and EMC.

Chief Technology Officer 100

Chief Technology Officer OpenX Oracle Sales 100

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based

OpenX 159

OpenX Advertising Platform Los Angeles 159

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. The company recently reported record. revenues and profitability, and has seen strong results from its partnership with YouTube. The firm, based in Pasadena, has dozens of.

Technical Review 279

Technical Review Company Companies Southern California 279

InfoChachkie

MAY 14, 2012

For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales. A leading online merchandiser doubled its conversions at a cost significantly lower per sale as compared to its historical baseline.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

APRIL 1, 2010

We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. That may seem very simple, but those tools are not there today.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 12, 2010

Private, flash sales site focused on apparel goods (women, men and children). Business model: Premium brands offer select goods (often excess inventory) for sale at 40%-70% discounts; consumers need to be invited by existing member or via application to participate in private sales; HauteLook collects percentage of gross sale.

Venture Capital 217

Venture Capital Capital Metrics Competition 217