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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

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7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

On the social media side, the stakes are just as great. Ask Eric Migicovsky, founder of Pebble , who raised over $10 million on the Kickstarter crowd-funding platform for his relatively low-tech wristwatch with programmed clock faces. These days the media formats range from email, phone, radio, television, to social media.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. Twitter, by contrast, started as an open platform where people let anybody see what they were writing. Facebook.

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7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list. Spend your time and money on other platforms. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence.

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7 Tips On Maximizing Social Media Returns At Low Cost

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

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The Most Interesting Online Video Trend

Both Sides of the Table

Before this South Korean wonder spread across the globe I had written about a trend in global audiences that exists when the costs of production are nearly zero and the costs of distribution are also nearly free. think Amazon) and therefore hits with high production costs were more suited to the medium. think Apple. think Apple.

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