Both Sides of the Table

NOVEMBER 9, 2012

Being a radar screen of a buyer helps. You need to understand motives of buyer (talent, product, revenue, strategic purchase) and where you fit in. Don’t put all your eggs in the “corp dev basket” – often deals are champions by the business units (product or sales). They say the same about VC.

Startup 323

Startup Technology Venture Capital Santa Barbara 323

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

JUNE 18, 2009

According to the two, Outcast will be responsible for advertising sales and marketing of the network, and AdtekMedia will provide software and systems development, as well as focus on product and technology innovation. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

InfoChachkie

FEBRUARY 19, 2014

AppFolio supplements its SaaS revenue with add-on services for customers that include background (credit / criminal) screening and credit card processing, both of which generate transactional revenue. For most companies, existing customers are the most economical and lucrative source of incremental sales. Give First, Then Take.

SaaS 215

SaaS Pricing Sales Customer 215

Both Sides of the Table

JANUARY 28, 2012

The power of large screen real estate. They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites.

Web 334

Web Mobile Startup Software Review 334

socalTECH

MAY 11, 2010

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

Los Angeles 159

Los Angeles El Segundo Electronic Arts Java 159

socalTECH

FEBRUARY 4, 2011

Director of Ad Sales and Business Development , Huntington Beach, Freebinar.com. Sr Product Manager , West LA, Shopzilla. Senior Web Developer , Malibu Dun & Bradstreet Credibility Corp. Online Marketing Coordinator , Huntington Beach, Freebinar.com. Senior SOA Developer , Malibu, Dun & Bradstreet Credibility Corp.

Southern California 160

Southern California Malibu Oversee.net High Tech 160

socalTECH

FEBRUARY 12, 2009

The firm said the sale was made in the Asia Pacific region. OSI Systems' products are used for screening out narcotics, weapons, and contraband in trucks and shipping containers.

Outsource Development 100

Outsource Development Hawthorne Screening Sales 100

Both Sides of the Table

FEBRUARY 27, 2012

The process for raising money from a VC is a sales process and as such much of what is taught in enterprise sales can be applied. While this post is written about raising venture capital (which I always remind entrepreneurs IS a sales process) the lessons can be applied to any sale or biz dev deal.

Venture Capital 308

Venture Capital Sales Entrepreneur Startup 308

Both Sides of the Table

MAY 9, 2018

Your product demo crushed. Frankly, it’s the life of ANY executives with whom you want to sell product, do a business development deal with, execute M&A, a journalist you want to write about your company?—?anybody. I always tell people that fund raising is a sales process. But the real product being bought or sold is “trust.”

Software Review 381

Software Review Startup Email Conference 381

Both Sides of the Table

MAY 24, 2018

controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. This is Sales 101. Find productive reasons why your sponsoring partner or associate can introduce you to other partners.

Venture Capital 314

Venture Capital Technical Review Invest Slides 314

InfoChachkie

MARCH 16, 2016

However, they clearly have a long term impact on the customer’s overall satisfaction and thus their propensity to purchase additional products in the future. Startups do not always have the luxury to optimize their product for both buyers and users. Such product improvements must also be viewed through the eyes of the buyer.

SaaS 100

SaaS Startup Software Review Development Team Review 100

Berkonomics

JUNE 11, 2015

This would serve me very well as my product moved from individual clients to entire Wall Street firms licensing my code. When one of my clients was recruited away from a user, and all his new officemates saw his computer, pretty soon I was invited into the new companies for all those ‘me, too’ sales.

Customer 120

Customer Custom Writing Southern California 120

Both Sides of the Table

DECEMBER 16, 2009

They spot opportunities that aren’t being met and the design products to meet these needs. They realized that they were selling a bunch of cool products but none that had enough economic value. He asked each sales / biz dev person to call customers and tell them they had to change their contracts. We were SMOKING cash.

Entrepreneur 306

Entrepreneur Startup Outsource Development Customer 306

socalTECH

MARCH 1, 2013

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. Why is this important to filmmakers?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. That allows marketers to drive a significant increase in sales, and a reduction in cost on the back end. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

Both Sides of the Table

AUGUST 21, 2011

They recommend up-sells and cross-sells of products. Nordstrom sales reps are trained to do this to, but of course they can’t know every customer that walks around the store. Purchasing high-value or complex products is still way more effective person-to-person. They know what you bought the last time you were shopping.

Mobile 329

Mobile Advertising Media Marketing 329

Eric Greenspan

APRIL 25, 2013

Mac sales will eventually slow as people switch to tablets. AppleTV, while my favorite product, is stagnant. While this will only cannibalize sales of one or the other, the time has come to where that’s going to happen soon regardless. When connected, it’s a retina screen for the laptop. Innovate OSX and iOS.

Company 126

Company Companies Netflix Email 126

Both Sides of the Table

JANUARY 13, 2011

I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I’m a product geek more than a spreadsheet ninja. The product feedback will be invaluable. Beautifully written.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Both Sides of the Table

SEPTEMBER 20, 2009

The promised to follow up with: calls, using your product, talking to customers or “noodle on things.&# Will they? This is not unlike a major biz dev deal you’re trying to sign or a big sales campaign into the VP of a major company. I like to tell entrepreneurs to treat it like a sales campaign.

Venture Capital 277

Venture Capital Startup Email News 277

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. You need to have a strategy.

Tool 79

Tool Startup Help Template 79

Both Sides of the Table

AUGUST 8, 2009

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. They tell you they’re going to ship product and they do. They hire key staff.

Venture Capital 309

Venture Capital Guide Startup Technical Review 309

Tech Zulu Event

FEBRUARY 19, 2014

You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. We move the discussion over to early product days. Enplug is a fast-growing, ubiquitous Silicon Beach company.

Social Media 106

Social Media Startup Screening Advertising 106

socalTECH

JULY 25, 2012

Edward Park: Our company, Rnddr Labs, is trying to create frictionless merch tools and products. Our first product is Insteegram, using Instagram's API, we allow Instagram users to print their Instagram images on American Apparel shirts. Edward Park: My background is screen printing and production.

Startup 174

Startup Commerce Web 2.0 Screening 174

Both Sides of the Table

APRIL 17, 2010

We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. But at the highest level they’ve created a marketplace for “flash&# sales. And of course we had, TheMan.

Company 276

Company Companies Startup Southern California 276

Tech Coast Venture Network

MARCH 9, 2011

Pitching at a screening in slow months can result in delayed response from investors or even lack of interest at lightly attended screenings. ” Other groups, such as Tech Coast Angels, allow entrepreneurs to sit in on screenings to get a better understanding of the process. The group invested $8.7 million in 2010.

Tips 100

Tips Capital Tech Coast Angels Screening 100

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In the US alone there are 30 billion inbound sales calls every year. The reduction in screen size has made the economic model of Internet advertising totally inefficient.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

JUNE 18, 2012

People will see things for sale based on their location, anywhere in their neighborhood, and around the country. In other words, people were interested in only certain types of products, and they wanted that to be reflected in their experience going forward. In Los Angeles, we have over 130 merchants selling unique products.

Mobile 157

Mobile Los Angeles Web Southern California 157

Tech Zulu Event

JANUARY 18, 2013

MuckerLab has already secured its reputation as one of the hottest startup accelerators in town with a particular emphasis on product for incubation-stage software, services and media ventures. The further along the product is the better — because it shows commitment and the skills to execute. They focus on quality and experience.

Class 100

Class Startup Tech Coast Angels CTO Coach 100

Tech Zulu Event

DECEMBER 23, 2013

Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. . GumGum’s goal is to continue educating the market and selling the product – they’re expecting 400% growth next year.

Technical Review 76

Technical Review Advertising Google Screening 76

Startup Professionals Musings

JANUARY 12, 2013

Sites like KickStarter have for years offered rewards and pre-sales for crowd investments, but real equity won’t be legalized until sometime this year for people other than accredited investors. Minimum Viable Product (MVP). It suggests the minimum features to allow the product to be deployed and get feedback, and no more.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Both Sides of the Table

FEBRUARY 24, 2011

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. Gogii is the creator of the 36th most downloaded application in the history of the iPhone app store – a product called textPlus.

Gogii 310

Gogii Invest Blogging Startup 310

Both Sides of the Table

NOVEMBER 25, 2010

I keep my competitors as friends and those that didn’t choose me or my product as friends, too. Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years. I later learned one of my biggest lesson in sales.

Outsource Development 333

Outsource Development Software Review Technical Review News 333

socalTECH

MAY 21, 2013

Before that, I was running product at Spotrunner. I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. How big is YP? Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

NOVEMBER 25, 2010

I keep my competitors as friends and those that didn’t choose me or my product as friends, too. Looong Appendix (only for those interested in reading another story about losing a sale & key lessons): A personal story of losing a sale that haunted me for years. I later learned one of my biggest lesson in sales.

Outsource Development 328

Outsource Development Software Review Technical Review News 328