Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MAY 14, 2023

The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. A big influx of orders may feel like success, but can kill your business if you don’t have the cash to produce, deliver and wait for payment. Cash flow out equates to burn rate, and the runway depends on your reserves. You will make mistakes.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

SoCal CTO

MAY 1, 2007

I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). I just saw a Forbes article talking about Google Hell - getting placed in the secondary index.

Google 150

Google Search Engine Optimization Organic Search SEO 150

TechCrunch LA

AUGUST 24, 2020

I have to start by saying that the most important thing about being cited in news sources is that you have to be newsworthy. Now that might go without saying, but what we as marketers might consider newsworthy about our brands isn’t necessarily newsworthy to a writer or to the greater public. Choosing the right content idea.

Content 218

Content SEO Tips Ideas 218

SoCal CTO

MARCH 11, 2010

Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. I’ve talked before about initial conversations with founders and the questions I’m likely going to ask Startup Software Development – Do Your Homework Before You Develop Anything.

Metrics 159

Metrics Search Engine Optimization Startup Ideas 159

Eric Greenspan

JANUARY 15, 2014

I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. About my company(s): [link]. I read Les Miserables in French and I’ve seen the theater production over 20 times. Ferocious entrepreneur.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

Tech Coast Venture Network

FEBRUARY 25, 2010

Manal Richa Social networking is not about technology or what you had for lunch. And it definitely is not about wasting time! It is about building a global network while having access to instant information and exposing your message to viral growth. Higher Ranking with Search Engine Optimization.

Social Network 100

Social Network Networking Search Engine Optimization Social Media 100

Startup Professionals Musings

AUGUST 19, 2020

The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. A big influx of orders may feel like success, but can kill your business if you don’t have the cash to produce, deliver and wait for payment. Cash flow out equates to burn rate, and the runway depends on your reserves. You will make mistakes.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

APRIL 29, 2019

One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. After a few blogs about your idea, you will know from reader feedback, positive and negative, whether you really have something to offer, before you spend big money on it.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Eric Greenspan

JANUARY 15, 2014

I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. I read Les Miserables in French and I’ve seen the theater production over 20 times.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Eric Greenspan

JANUARY 15, 2014

I’ve learned much about French history as a result. I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. I read Les Miserables in French and I’ve seen the theater production over 20 times.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

SoCal CTO

NOVEMBER 9, 2009

They are in a space where there is lots of search traffic, but they didn't have anything particularly interesting to say about how they were going to get ranked. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup.

SEO 150

SEO Startup Search Engine Optimization Google 150

Startup Professionals Musings

MARCH 21, 2015

Most entrepreneurs don’t even know how to keep track of what people are saying about them on the web, much less how to respond or remove it. Luckily, the basic principles for reputation management are the same for both business and personal environments: Actively monitor what people are saying about you.

Search Engine Optimization 101

Search Engine Optimization Content Social Network Google 101

Startup Professionals Musings

JULY 24, 2015

After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea. Blogging will improve your site search engine ranking. Don’t promise what you can’t deliver, but marketing is all about building excitement and suspense. Start building your customer community early.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

OCTOBER 14, 2017

Most entrepreneurs don’t even know how to keep track of what people are saying about them on the web, much less how to respond or remove it. Luckily, the basic principles for reputation management are the same for both business and personal environments: Actively monitor what people are saying about you.

Search Engine Optimization 56

Search Engine Optimization Content Social Network Google 56

Startup Professionals Musings

SEPTEMBER 29, 2018

The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. A big influx of orders may feel like success, but can kill your business if you don’t have the cash to produce, deliver and wait for payment. Cash flow out equates to burn rate, and the runway depends on your reserves. You will make mistakes.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

OCTOBER 6, 2013

Most entrepreneurs don’t even know how to keep track of what people are saying about them on the web, much less how to respond or remove it. Actively monitor what people are saying about you. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Report 98

Report Search Engine Optimization Startup Google 98

Startup Professionals Musings

AUGUST 21, 2014

It’s popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Optimize your web history and presence.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

FEBRUARY 18, 2015

According to Seth Godin, it’s also necessary to engage them with the message from you, the leader, about where you want to go, and the change you want to take place in your world. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

NOVEMBER 17, 2014

This idea was first articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Think about it. One of his key points is that “launching teaches you what you should have been building,” and I agree.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

Startup Professionals Musings

SEPTEMBER 14, 2016

The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. A big influx of orders may feel like success, but can kill your business if you don’t have the cash to produce, deliver and wait for payment. Cash flow out equates to burn rate, and the runway depends on your reserves. You will make mistakes.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Tech.Co

FEBRUARY 8, 2018

In Gary Vaynerchuk’s new book Crushing It , he begins by talking about his eight-year-old daughter wanting to be a YouTube star. I had a chance to catch up with Gary and talk about the state of entrepreneurship, trends in SEO, and how people can find their voice to start Crushing It. I think of it as disrupting search altogether.

Startup 70

Startup Search Engine Optimization SEO Tips 70

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. A better approach today is “narrowcasting” – learning as much as possible about your target audience, and communicating to them frequently, richly, and relevantly. Go online and read everything you can about the group you want to target.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

MAY 5, 2017

According to Digital Point and others, there are about a hundred new websites and businesses created every minute somewhere in the world today. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Expect to spend your limited budget on marketing.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

SEPTEMBER 14, 2015

With Google or Amazon , you can get all the application storage and computing power you need without even thinking about an IT staff and big up-front costs for computer servers and applications. Don’t sign up for outside search-engine optimization, public relations or other experts until your business is generating revenue.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

OCTOBER 15, 2012

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

JUNE 9, 2013

This idea was first articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Think about it. One of his key points is that “launching teaches you what you should have been building,” and I agree.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

APRIL 13, 2016

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Optimize your web history and presence.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

Startup Professionals Musings

AUGUST 30, 2012

Most entrepreneurs don’t even know how to keep track of what people are saying about them on the web, much less how to respond or remove it. Actively monitor what people are saying about you. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 85

Search Engine Optimization Content Social Network Google 85

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. A better approach today is “narrowcasting” – learning as much as possible about your target audience, and communicating to them frequently, richly, and relevantly. Go online and read everything you can about the group you want to target.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

OCTOBER 5, 2014

The best entrepreneurs manage cashflow ruthlessly and never delegate decisions about spending money. A big influx of orders may feel like success, but can kill your business if you don’t have the cash to produce, deliver and wait for payment. Cashflow out equates to burn rate, and the runway depends on your reserves. You will make mistakes.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

MAY 12, 2012

This idea was well articulated by Paul Graham in an old essay, called “ Startups in 13 Sentences ” in which he talked about “making a few people really happy rather than making a lot of people semi-happy.” Think about it. One of his key points is that “launching teaches you what you should have been building,” and I agree.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Startup Professionals Musings

AUGUST 31, 2011

Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast.

Startup 101

Startup Search Engine Optimization Course Media 101

Startup Professionals Musings

MAY 28, 2011

Most entrepreneurs don’t even know how to keep track of what people are saying about them on the web, much less how to respond or remove it. Actively monitor what people are saying about you. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Web 93

Web Search Engine Optimization Content Social Network 93

Startup Professionals Musings

MARCH 2, 2016

According to Seth Godin, it’s also necessary to engage them with the message from you, the leader, about where you want to go, and the change you want to take place in your world. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers.

Entrepreneur 55

Entrepreneur Search Engine Optimization Artificial Inteligence Organization 55

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning. Skip the IT consultants and build an entry website yourself to save $50K. Marty Zwilling.

Startup 102

Startup Search Engine Optimization SEM Social Network 102