SEM, Software and Tool - Southern California Tech Central

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Marketing

Marketing Invest Social Media SEM

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Customer

Customer Custom Marketing Startup

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM

SEM Content Platform Acquisition

7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Social Media

Social Media SEM Startup Advertising

Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Startup

Startup Social Media SEM Advertising

7 Ways To Attract Customers Without Viral Marketing

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Customer

Customer Custom Marketing Social Media

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup

Startup Search Engine Optimization SEM Social Network

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur

Entrepreneur Startup Search Engine Optimization SEM

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below. However, Search Engine Management (SEM) is not a “set and forget” exercise. As described more fully in Thrill The Messenger.

Customer

Customer Custom Advertising SEM

Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup

Startup High Tech Search Engine Optimization SEM

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software.

Competition

Competition Idealab Product CitySearch

Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists.

Entrepreneur

Entrepreneur Services Search Engine Optimization Startup

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

MAY 15, 2010

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Rumored to be appox. Primarily targets SMBs.

Venture Capital

Venture Capital Startup Advertising Redpoint

Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists.

Entrepreneur

Entrepreneur Services Product Search Engine Optimization

Entrepreneurs can be Specialists or Generalists

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Here are a few examples: Marketing specialists. Administrative specialists. Writing specialists.

Entrepreneur

Entrepreneur Search Engine Optimization Startup SEM

Southern California Tech Central

7 Ways To Improve Return On Your Marketing Investment

7 Startup Marketing Strategies To Bring In Customers

Trending Sources

The Most Misunderstood Facts About Building a Business on YouTube

7 Lead-Generation Tactics Thrive On Limited Budgets

Lead Generation Is Still The Lifeblood For Startups

7 Ways To Attract Customers Without Viral Marketing

The Cost Equation for a Startup is Better Than Ever

You Don’t Need to be Rich to be an Entrepreneur

Pour And Stir II – Managing Your Cost Per Customer

Be Part of the Entrepreneurial Revolution

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Freelancers Are The New Entrepreneurs For Services

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Entrepreneurs Can Thrive on Services or Products

Entrepreneurs can be Specialists or Generalists

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