Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. Facebook alone has 500 million members.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

SEPTEMBER 14, 2009

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet. We might even engage you and inspire you to do things that you didn't know were possible before.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. I call this “marketing futures.&#

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! He turned his accounting software into a product he could see.

Competition 350

Competition Idealab Product CitySearch 350