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Is it your brilliant plan or your execution?

Berkonomics

We built one of our companies upon forecasted metrics for a specific class of retail consumer base but found that there wasn’t enough money in our universe to pay for the amount of marketing to create that much dedicated traffic to our site. A personal story of a pivot – Tyson style.

Summary 156
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. Engagement.

News 198
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It’s mostly in the execution.

Berkonomics

We built one of our companies upon forecasted metrics for a specific class of retail consumer base, but found that there wasn’t enough money in our universe to pay for marketing to create that much dedicated traffic to our site. Email readers, continue here.]

Startup 245
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Marketing and big data: Finding that needle in the haystack

Berkonomics

Using big data that has been mined for specific information, we can now market to individuals within classes, some of whom will not fit the stereotype and would have been missed with more generalized efforts. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter.

Marketing 120
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Interview with Sam Teller, LaunchpadLA

socalTECH

For readers, LaunchpadLA is all about? We got over 400 applications for the ten slots we had open in this class, and we picked ten amazing companies. So far, eight of the ten companies in our current class have raised outside funding, and we're really happy with how it's gone so far. So when is the next class?

Class 261
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Interview with Marc Friedmann, SciVee

socalTECH

For people who haven't visited SciVee, what's the site about? One is software, which is very much like software-as-a-service, where we deliver that software to publications and conferences, to enable rich media on their sites. They got an NSF grant, and basically started up the original web site, as a video web site.

Journal 124
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When should you go for equity financing?

Berkonomics

Here is a class of investor we’ve covered before, one usually focused upon you and less upon your business case. There are other classes of equity investors for small or early stage businesses that we have not yet considered. This class of investor typically writes checks from $50,000 to $250,000. Friends and family investors.

Equity 156