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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Marketing 114
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7 Steps To Creating An Effective Personal Brand Today

Startup Professionals Musings

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Internally, you may need a video summary report of monthly value.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing.

Customer 146
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Generative AI – The End of Empty Textboxes

TechEmpower

During signup, the professional is prompted to enter their profile into a form, with an upload box for a resume, fields for awards, skills and certifications, and then a textbox - 500 characters max - for their professional summary. Fill it with the right words, and your dream job could be right around the corner.

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8 Keys To Starting A Venture With Minimal Equity Loss

Startup Professionals Musings

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Equity 139
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10 Keys For Responding To A Reputation Crisis Online

Startup Professionals Musings

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. She is an expert in this area, with some great stories to tell.

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10 Bad Habits That May Be Stopping You From Finishing

Startup Professionals Musings

I found a good summary of the bad habits that can cause failures to finish in a recent book, “ How to Finish Everything You Start ,” by Jan Yager. For example, you may have customers waiting for a call-back on an issue, or a team member waiting for your work before they can move forward. Lack of delivery due to disorganization and clutter.